Position Summary

The Regional Sales Manager - Turf is responsible for driving sales growth, developing strategic customer relationships, and expanding market share within the assigned territory. This role manages and grows a portfolio of turf industry customers including golf courses, sports complexes, municipalities, landscapers, distributors, and turf management professionals. The Regional Sales Manager serves as a trusted advisor to customers by providing technical expertise, identifying business opportunities, and delivering solutions that improve turf performance and operational results.

Key Responsibilities

Sales & Business Development

• Develop and execute strategic territory sales plans to achieve and exceed revenue, margin, and market share objectives.
• Identify, prospect, and secure new business opportunities across golf, sports turf, municipal, commercial landscaping, and other turf-related markets.
• Maintain and expand relationships with existing customers through consultative selling and regular account management.
• Develop annual business plans for key accounts and distributors.
• Monitor market trends, competitor activities, and emerging opportunities within the turf industry.
• Generate accurate sales forecasts and maintain a robust sales pipeline.

Customer Relationship Management

• Serve as the primary point of contact for customers within the assigned region.
• Conduct regular customer visits, product demonstrations, field evaluations, and business reviews.
• Partner with superintendents, grounds managers, athletic field managers, landscape contractors, and purchasing decision-makers to identify solutions that meet operational needs.
• Resolve customer concerns and coordinate resources to ensure exceptional service and customer retention.
• Represent the company at industry events, conferences, trade shows, and association meetings.

Technical & Product Support

• Provide technical expertise regarding turf products, agronomic practices, equipment, or services.
• Collaborate with agronomy, operations, marketing, and customer support teams to deliver value-added solutions.
• Conduct product training and educational presentations for customers and distributors.
• Develop knowledge of industry best practices and emerging technologies impacting turf management.

Leadership & Collaboration

• Partner cross-functionally with marketing, product development, customer service, operations, and finance teams.
• Share marketplace insights and customer feedback to support future business strategies.
• Participate in regional and national sales meetings.
• Mentor junior sales representatives when appropriate.

Qualifications

Required

• Bachelor's degree in Business, Agronomy, Turfgrass Management, Agriculture, Horticulture, or related field; equivalent experience may be considered.
• Strong communication, presentation, negotiation, and influencing skills.
• Proficiency with CRM systems and Microsoft Office applications.
• Ability to travel extensively within assigned territory (50-75%).

Preferred

• 5+ years of successful outside sales experience.
• Knowledge of turf, golf, landscaping, agriculture, irrigation, equipment, or related industries.
• Demonstrated ability to build long-term customer relationships and close complex sales opportunities.
• Turfgrass management, golf course, sports field, or landscaping industry experience.
• Certified Turfgrass Professional (CTP), Certified Sports Field Manager (CSFM), or related certification.
• Knowledge of agronomic practices, turf nutrition, pest management, irrigation systems, or turf equipment.

Key Competencies

• Strategic Selling
• Business Development
• Account Management
• Relationship Building
• Technical Consultation
• Financial Acumen
• Market Analysis
• Negotiation
• Communication & Presentation Skills
• Problem Solving
• Results Orientation

Pay Range:

What We Offer Eligible Employees:

• Medical, dental and vision insurance
• 401(k) with company match
• Generous holiday schedule and paid time off
• Employee and Family Assistance Program (EAP)
• Life and disability insurance
• Learning and development program

Responsible Manufacturing – Protecting Our Planet for the Future

• EcoVadis Platinum Medal - recognizing top 1% global performance in sustainability excellence.
• Goal Zero - commitment to diverting job site and manufacturing waste from landfill.
• Industry-leading manufacturing systems certified to ISO 9001 (quality), ISO 14001 (environmental), and ISO 45001 (health & safety).
• Leading recycling and material regeneration through two owned and operated facilities.