Red Bull

Regional Sales Manager

Red Bull • $110K — $130K *
Santa Monica, CA 90405In-Person
Food & Beverages
5 - 7 years of experience
Reposted Today
Be an Early Applicant
Job Overview by Ladders

Qualifications

  • 6+ years of sales and key account experience in beverage or CPG/FMCG industries
  • Proven experience with chain accounts across multiple channels (grocery and convenience)
  • Proficiency in using data sources like IRI for business analysis
  • Strong negotiation skills
  • Valid US Driver’s License required
  • Bachelor’s degree preferred, or equivalent experience
  • Ability to communicate in English; additional languages are a plus

Responsibilities

  • Manage and develop relationships with regional key accounts
  • Execute distribution and pricing strategies following HQSG recommendations
  • Create and implement annual promotion schedules in alignment with chain goals
  • Analyze return on investment for marketing programs and promotional strategies
  • Conduct quarterly business reviews to inform partners on competitive landscape and opportunities
  • Establish and maintain communication with regional chain decision makers
  • Manage travel and entertainment budgets effectively

Benefits

  • Flexible work locations in Phoenix, AZ, Santa Monica, CA, or Seattle, WA
  • Opportunity for significant travel (40-50%)
  • Involvement with a leading global brand in the beverage industry
  • Engagement with a dynamic environment that emphasizes relationship-building
  • Comprehensive benefits offering
Full Job Description
Your main priority is selling and implementing our strategy and programs with a set group of Regions, Divisions, or Banners of a specific national chain. Your main responsibilities will include: overseeing regional key account volume quotas, spending budgets and results (Distribution, Price, Promotion, and Quality Points of Distribution (QPOD) within chain); develop productive business relationships with assigned accounts; and develop solutions that resonate with customer needs while achieving our goals.

RESPONSIBILITIES

Areas that play to your strengths

All the responsibilities we'll trust you with:
  • MANAGEMENT AND DEVELOPMENT OF REGIONS/BANNERS/DIVISIONS OF NATIONAL ACCOUNT
    Shelf/Distribution: Executes distribution on priority packages following HQSG (Headquarter Sales Group) recommendations. Ensure all regional/divisional/banner schematics reflect Red Bull standards and chain HQ directives relative to flow and package mix
    Price: Sells Red Bull's Optimum Price program by using best practices and available tools. Customizes presentations to better appeal to customer's needs. Recommend main accounts prices aligned with national RBNA standards and target price ranges
    Promotion: Develops annual promotion schedule following chain HQ goals. Creatively sell our standards and price points in a way that resonates with the customer's needs. Ensure all promotions are accompanied by POS and incremental displays
    Quality Points of Distribution (QPOD): Customizes sales pitch to achieve account goals while driving permanent displays. Evaluate Return on investment before recommending specific POS or customized solutions. Implement displays following HQSG channel guidelines
  • MANAGEMENT AND DEVELOPMENT OF LOCAL RELATIONSHIPS
    Establish 'Wiring Model' that ensures communication with all regional chain decision makers
    Establish necessary tools and business review templates to ensure Red Bull personnel are reviewing similar data with local Distributor Partners (DPs) to ensure consistency across the regions
  • BUDGETS/ANNUAL PLANNING
    Ensure Region/Division/Banner compliance with annual Customer Marketing Agreements from chain HQ for all designated areas
    Manage Travel and Entertainment spending to assigned budget
  • BUSINESS ANALYSIS
    Work with Head of account to evaluate Return on investment with regards to all regional/divisional/banner level programming and promotions
    Work with Category Management Team to evaluate Return on investment with regards to 'pay-for-space' agreements and communicates insights to HQ Sales Group
    Guide post-promotion analysis following all programs to evaluate promotional effectiveness
    Pursue business relationships that result in Red Bull obtaining relevant retailer scan data, basket analysis data, etc. that create future strategy and better understanding of consumer purchase patterns
    Analyze your business/customers sales to define priorities and focus
  • BUSINESS REVIEWS AND RELATIONSHIPS
    Conduct quarterly business reviews to update all partners on business, channel competition, and opportunities.
    Provide Energy Insights that create change in promotion, price, or display practices


EXPERIENCE

Your areas of knowledge and expertise

that matter most for this role:

  • 6+ years of sales and key account experience in beverage, CPG (Consumer Packaged Goods), or FMCG (Fast Moving Consumer Goods) industries or within a Direct Store Delivery DSD) operation
  • Experience in chains across multiple channels (ex. grocery and convenience)
  • Experience using internal and external data sources (i.e. IRI)
  • Negotiation experience
  • Must have a valid US Drivers Liscense
  • Bachelor's degree preferred or experience in lieu of degree
  • English, additional languages an advantage
  • Travel 40-50%
  • Permanent
  • Benefits eligible


WHERE YOU'LL BE BASED

Santa MonicaCalifornia, United States

United StatesRed Bull North America

JOIN THE TEAM

About Red Bull

Red Bull is an energy drink sold by Red Bull GmbH, an Austrian company created in 1987. Red Bull has the highest market share of any energy drink in the world, with 7.5 billion cans sold in a year (as of 2019). Austrian entrepreneur Dietrich Mateschitz was inspired by an existing energy drink named Krating Daeng, which was first introduced and sold in Thailand by Chaleo Yoovidhya. He took this idea, modified the ingredients to suit the tastes of Westerners, and, in partnership with Chaleo, founded Red Bull GmbH in 1987. Red Bull is sold in a tall and slim blue-silver can, and is marketed through advertising, events (Red Bull Cliff Diving World Series, Red Bull Air Race, Red Bull Crashed Ice), sports team ownerships (Red Bull Racing, Scuderia AlphaTauri, FC Red Bull Salzburg, New York Red Bulls, Red Bull Brasil, RB Leipzig, EC Red Bull Salzburg, Red Bull Ghana), celebrity endorsements, and music, through its record label Red Bull Records.
Learn more about Red Bull
Size
12,000 employees
Industry
Food & Beverages
* Ladders Estimates

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