Regional Sales Manager - Northeastern

Alpha Baking Company, Inc.

$80K — $110K *
Food & Beverages
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 2+ years direct customer-facing sales experience
  • 2+ years experience in the Food and Beverage industry preferred
  • Experience in distributor or brokerage environments preferred
  • Excellent interpersonal and relationship management skills
  • Strong presentation and organizational abilities
  • Creative problem-solving skills
  • Basic proficiency in Outlook, Teams, Excel, PowerPoint, and Word

Responsibilities

  • Develop annual business plans targeting customer opportunities
  • Set goals and metrics for broker network performance
  • Negotiate and implement local marketing programs
  • Leverage geographical knowledge to secure new customer accounts
  • Monitor market performance and distributor viability
  • Identify and penetrate customer pipelines through networking
  • Collaborate with distributors to execute growth initiatives

Benefits

  • Varied professional development opportunities
  • Opportunity for high travel experience
  • Engagement with cross-functional teams
  • Exposure to key business strategies and marketing efforts
Full Job Description
• Territory Management, Develop annual business plans for customers maximizing opportunities,
driving profitable growth, and managing to company objectives
• Broker Management, set goals and activity metrics for a network of dedicated brokerage
support agents
• Negotiating Local Marketing Programs as well as implementation steps (slotting fees,
allowances, deviations, bid management etc)
• Utilize knowledge of your geography and relationships with key contacts to gain access to
potential new customers presenting and gaining new distribution.
• Monitor and report on market strength, distributor performance and financial viability
• Collaboratively work to identify and penetrate regional customers "cold calling" and promoting
company products
• Identify and penetrate customer pipeline, via lead generation, professional networking, and
distributor partnerships
• Regular in market presence working with distributor partners to execute sales initiatives that
deliver against key company growth goals
• Ensure all distributor and customer Accounts Receivables are within company guidelines and
monitor/verify its performance against the identified targets.
• Provide input and feedback to cross functional teams such as Marketing, Research &
Development, Customer Service, and Production.
• Perform effective time and resource management while in market and within assigned budgets.
• Proficient at reviewing and score carding activity from Customer Relations Management "CRM"
applications
Job Specifications/Qualifications
• Account Management
• Basic Computer Skills (Basic working knowledge of how to use Outlook, Teams, Excel,
PowerPoint, and Word)
• Comfortable Public Speaking
• 2+ years of experience performing direct customer facing selling
• 2+ years of experience in the selling in the Food and Beverage industry preferred
• Creative problem solving
• Experience working in a distributor or brokerage environment preferred
• Excellent interpersonal skills, high standing and abilities to manage relationships with business
partners
• Effective sales management and solution selling skills
• Presentation Effectiveness: Ability to define business opportunities, gather supportive data,
organize information, create, and present information to effectively influence key stakeholders
• Strong Planning Skills: Ability to forecast, prioritize multiple projects and activities
• Cross Functional Effectiveness: Strong understanding of effected stakeholders, impacts and
outcomes, and appropriates communication strategies.
• Travel required up to 75% of time

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