Regional Sales Manager

Nilfisk Group

$80K — $100K *
Retail & Consumer Goods
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor’s degree in Marketing, Business Administration, or equivalent
  • Minimum of 5 years in sales, ideally in sanitary supply or related industries
  • Experience in dealer channel management and end-user account management
  • Strong proficiency in Microsoft Office Suite and Salesforce.com
  • Effective time management and problem-solving skills

Responsibilities

  • Develop relationships with dealers, direct accounts, and end-users in Kentucky
  • Achieve sales and performance goals as per the business plan
  • Report monthly activities and significant happenings to the Regional Sales Director
  • Conduct quarterly business reviews and resolve dealer-related issues
  • Manage dealer sales force training and development to enhance sales effectiveness
  • Make daily sales calls on key end-users to boost market share
  • Implement Salesforce.com to track new project starts and sales activities

Benefits

  • Opportunity for travel within the region
  • Exposure to a wide range of sales activities and dealer management
  • Ability to forge strong business relationships
  • Engagement in product training and demonstrations
  • Dynamic environment with a focus on sales strategy development
Full Job Description

Covering the state of Kentucky, the person selected for this region management position will be expected to develop and maintain a mutually beneficial relationship with the company’s dealers, dealer sales force, direct accounts, and end users. In doing so, this individual will be expected to achieve all annual sales and performance goals. Lastly, the selected individual will report to and work with the Regional Sales Director to accomplish the goals set forth in region’s annual business plan.

ESSENTIAL DUTIES AND RESPONSIBILITIES

General Responsibilities:

Report a monthly itinerary to the Regional Sales Director

Report all significant activity in the region to the Regional Sales Director in a timely and accurate manner as it relates to:

Ongoing product performance

Competitive intelligence

Dealer activity

Sales strategy development

New product development

Dealer issues, Customer Service, Technical Service, etc.

Dealer profile updates

Performing quarterly business reviews with dealers

Weekly Sales Forecasts

Resolves sales issues, product service issues, equipment-related issues, and dealer problems in a timely and effective manner

Travel within the sales region in accordance with an already established zone travel schedule to maintain, develop, and grow all facets of the company’s business with its customers, including dealers, national accounts, and end-users.

Dealer Sales Force Management

Directs and participates in developing, motivating, and training the dealer sales force to effectively sell Advance, Clarke, and Viper Commercial equipment

Calling on and developing all existing and prospective dealers within the region

Maintain a dealer prospect list and coordinate sales calls with the Regional Sales Director to develop new business opportunities with prospective dealers

Maintain a customer database

Field Sales Management & End-User Account Development:

Maintains a list of the largest end-users in the region

Integrates daily sales call activities into Salesforce.com

Makes daily sales call on key end-users to drive new project starts and to increase company market share at the end-user level

Tracks and manages all new project starts via the Sales Pipeline in Salesforce.com

Performs building surveys and product demonstrations.

Effectively utilizes all sales tools and sales resources to ensure successful project completion

Concentrates on displacing competitive machine lines within all dealership to improve the company’s market penetration and sales. Focuses on developing a single-source relationship with the dealer.

Effective Communication

Communicates product information to all dealers in a timely and accurate manner

Coordinates sales efforts with National Accounts through National Account Managers and Government Account Managers

Performs field tests in support of product management teams

Relationship with all Market Segments

Forges long-lasting, profitable relationships with dealer partners

EDUCATION:

Bachelor’s degree in Marketing, Business Administration, or equivalent education

EXPERIENCE:

A Minimum of 5 years sales experience in the sanitary supply industry or in a related industry is required for this position. Emphasis will be placed on the applicant’s ability to show experience and accomplishments in the areas of dealer channel management and end-user sales/account management.

KNOWLEDGE & PERSONAL ATTRIBUTES:

Must possess a strong work ethic and be able to demonstrate initiative as it relates to problem solving and implementing corrective action plans on a timely basis.

Must demonstrate maturity as a business professional and the business acumen necessary to be successful in this position

Must be able to demonstrate strong selling skills and end-user account management skills

Must possess strong communication skills, both written and verbal

Must be able to demonstrate proficiency in the use of MC Office Suite applications, including Excel (pivot tables), PowerPoint, Word, and Outlook and Salesforce.com

Must be able to demonstrate effective time and territory management skills

Must possess solid problem-solving skills and the ability to perform gap analyses, action plan development, and effective action plan implementation.

Willingness to travel overnight as required by this position

Must be willing and able to transport any and all company products (commercial floor cleaning equipment and accessories) for demonstrations

Must be capable of conducting product seminars and product presentations in front of an audience

Must be able to successfully pass a physical including lifting, standing for prolonged periods, driving for safe periods of time, etc.

Please use SA job description

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