Regional Sales Director

LotusBakeries

• $135K — $160K *
Food & Beverages
8 - 10 years of experience
Job Overview by Ladders

Qualifications

  • 8+ years of progressive experience in consumer packaged goods (CPG), preferably in the food sector
  • Deep understanding of U.S. retail markets and experience with key grocery retailers at the HQ level
  • Strong financial skills for assessing commercial proposal viability
  • Expertise in planning, forecasting, trade management, and customer relations with a keen eye for detail
  • Proficiency in using and analyzing syndicated data (Nielsen, IRI, SPINS), translating it into effective sales strategies
  • Ability to travel up to 30% annually for meetings and industry events
  • Demonstrated ability in business development and passion for driving growth and innovation
  • Strong computer skills, particularly in MS Office, especially PowerPoint and Excel

Responsibilities

  • Own and manage sales targets and business plans for key accounts
  • Build and nurture relationships with customer contacts, brokers, and distributors for optimal execution and growth
  • Conduct store visits to evaluate market performance and enforce trade initiatives
  • Manage account profitability, including overseeing trade spending and promotional budget allocation
  • Collaborate with the Category team to analyze sales trends and derive actionable insights
  • Represent Lotus Bakeries at customer meetings, industry conferences, and trade shows
  • Proactively identify areas for improvement and implement strategies to enhance performance

Benefits

  • Opportunity to contribute to a growing international company
  • Be part of an ambitious and talented team
  • Access to significant learning and growth opportunities in Category Management
  • Collaboration with diverse stakeholders within the organization
  • A company culture emphasizing passion, teamwork, and open communication
  • Attractive salary package with additional benefits
  • Daily provision of cookies
Full Job Description
The Regional Sales Director is a driven, results-oriented sales professional with a strong understanding of the U.S. retail landscape. This role is responsible for sales performance across a portfolio of key national customers, developing and executing customer-specific strategies, building strong relationships with buyers and brokers, and managing account profitability, including trade spend and promotional planning. The ideal candidate takes an entrepreneurial approach to managing both existing and new accounts and has experience calling on major grocery channel retailers at the HQ level. This role will be part of the Lotus Bakeries Natural Foods U.S. Sales team, reporting to the Head of Sales - Natural Food US.
  • Strategic Account Management: Own annual sales targets and business plans for assigned accounts.
  • Relationship Building: Develop and maintain strong relationships with key customer contacts, brokers, and distributor partners to ensure best-in-class execution and long-term growth.
  • Retail Execution: Conduct store visits as needed to assess in-market performance, identify improvement areas, and ensure execution of trade initiatives.
  • Budget Management: Guarantee strong profitability of your accounts. Manage trade spending and ensure efficient allocation of promotional dollars within assigned accounts.
  • Reporting/Analysis: Collaborate with Category on analyzing and interpreting weekly and monthly sales trends across accounts - turning analysis into actionable insights.
  • Representation: Represent Lotus Bakeries at customer meetings, industry conferences, broker summits, and trade shows.
  • 8+ years or more of progressive CPG experience; food experience a plus
  • Understanding of the U.S. retail markets with specific experience calling on key Grocery retailers at the HQ level
  • Solid financial acumen to assess and determine viability of commercial proposals.
  • Strong planning, forecasting, trade management, and customer management skills with excellent attention to detail
  • Experience utilizing and analyzing syndicated data (Nielsen, IRI, SPINS, etc.) and applying it to build compelling sales presentations.
  • Travel up to 30% annually required to attend customer meetings, travel to Lotus Bakeries North America office in San Francisco, industry conferences, and selling trade shows.
  • Proven business development track record with a passion to grow the business and sell in innovation.
  • Have strong computer skills including an elevated level of proficiency in MS Office, specifically PowerPoint & Excel


Ons aanbod
  • De kans om mee te bouwen aan een groeiende, internationale omgeving
  • Deel uitmaken van een ambitieus en gedreven team vol talenten
  • Veel leer- en groeikansen in de wereld van Category Management
  • Nauwe samenwerkingen met verschillende stakeholders in de groep
  • Een bedrijfscultuur waar passie, team spirit en open dialoog de belangrijkste drijfveren zijn
  • Een aantrekkelijk salarispakket, inclusief extralegale voordelen
  • En uiteraard: elke dag koekjes

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