National Account Manager Canada

LotusBakeries

• $80K — $95K *
Retail & Consumer Goods
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • University degree in business, economics, sales, or marketing
  • 5+ years' experience in CPG/FMCG sales with a focus on the Canadian market
  • Strong retailer relationship and negotiation skills, particularly with senior buyers
  • Proven networking capability within Canadian retail
  • Analytical mindset with a results-driven approach
  • Ability to collaborate with European headquarters aligning strategies to local realities
  • Fluency in English; French is a plus

Responsibilities

  • Drive brand growth through key retailer relationships
  • Lead customer negotiations using market insights
  • Collaborate with Canadian partners for long-term brand sustainability
  • Manage customer P&L and oversee trade spend
  • Build and present compelling trade decks to senior buyers
  • Conduct analytics to identify growth opportunities
  • Support demand planning and forecast accuracy

Benefits

  • Opportunity to contribute to a growing international environment
  • Join an ambitious and talented team
  • Numerous learning and growth opportunities in Category Management
  • Close collaboration with various stakeholders
  • Company culture emphasizing passion, teamwork, and open dialogue
  • Attractive salary package with additional benefits
  • Daily treats, including cookies
Full Job Description
As National Account Manager, you will play a pivotal role in driving the growth of one of our iconic global food brands in the Canadian market.
You will leverage your retailer relationships, commercial acumen, and strategic mindset to strengthen our presence and deliver sustainable results.
  • Drive brand growth by leveraging strong relationships with selection of key major retailers.
  • Lead customer negotiations by using market insights (consumer trends, competitive landscape, and category dynamics) to shape actionable strategies.
  • Collaborate closely with Canadian partners to build a sustainable, long-term brand presence.
  • Take full ownership of customer P&L, manage budgets and performance across key retailers (Distribution, Price, Promotion, and QPOD) and overseeing all trade spend;
  • Build compelling trade decks and confidently present to senior retail buyers.
  • Monitor performance and conduct deep-dive analytics to uncover growth opportunities and inform strategic decisions;
  • Support demand planning accuracy through forecast updates and performance tracking;
  • Define optimal product pricing based on pricing guidelines, value chain analysis, creation and competitive set;
  • Analyse assortment opportunities and develop internal business case for potential new product launches.
  • Influence key accounts and internal stakeholders, ensuring alignment across cross functional teams to deliver high quality, customer centric outcomes in a fast paced environment.
  • Report directly to the Head of Sales Canada.
  • You hold a universitary degree in business, economics, sales, marketing,..
  • Mid-level CPG sales professional with 5+ years experience in CPG/FMCG sales, with strong retailer relationship-building experience in the Canadian market and strong knowledge about Canadian retailer landscape.Strong negotiation and influencing skills, particularly with senior retail buyers.
  • Proven relationship builder with strong networking skills in Canadian retail.
  • Result driven and strong analytical capabilities & follow up
  • Comfortable collaborating with European headquarters and aligning global strategies to local market realities.
  • You're eager to travel within Canada whenever required for your account meetings
  • Ideally you have experience and affinity within the food industry.
  • Excellent communication and active listening skills
  • Innovative, solution-oriented mindset with a proactive approach to problem-solving.
  • You can speak & write fluently in English. French is a plus.


Ons aanbod
  • De kans om mee te bouwen aan een groeiende, internationale omgeving
  • Deel uitmaken van een ambitieus en gedreven team vol talenten
  • Veel leer- en groeikansen in de wereld van Category Management
  • Nauwe samenwerkingen met verschillende stakeholders in de groep
  • Een bedrijfscultuur waar passie, team spirit en open dialoog de belangrijkste drijfveren zijn
  • Een aantrekkelijk salarispakket, inclusief extralegale voordelen
  • En uiteraard: elke dag koekjes

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