Full Job Description
SmithGroup is looking for a Regional Marketing Manager to join our team. This position may be based out of our DC, Boston, Philadelphia, Atlanta or Charlotte offices.
Working in this role, you will:
Regional Management (20%)
• Lead, mentor, and manage regional marketing staff; support recruitment and hiring.
• Establish and oversee regional training programs (pursuits, branding, systems, communications).
• Partner with regional leadership to align marketing support with business needs.
• Ensure consistent application of marketing standards, tools, and processes.
• Improve workflows and optimize use of technology.
• Assign and monitor workload to ensure quality, timeliness, and efficiency.
• Manage regional marketing budget.
• Prepare regular performance reports on sales, communications, and awards.
• Facilitate regional marketing and leadership meetings.
Brand & Visibility (30%)
• Serve as the regional marketing lead inclusive of communicating strategy, brand, and priorities.
• Develop and execute the regional communications strategy in partnership with leadership and communications teams.
• Lead or support strategic growth initiatives (new offices, services, campaigns, pre-positioning).
• Oversee thought leadership, awards, and photography planning and execution.
• Partner with leadership on events, conferences, and industry engagement.
• Coordinate regional survey submissions.
• Build and maintain industry relationships to support business development and intelligence gathering.
Strategy & Messaging (30%)
• Lead marketing support for key client strategies and capture planning (in partnership with BD).
• Ensure consistent, strategic messaging across all marketing channels and platforms.
• Align office-level strategies with regional marketing priorities.
• Collaborate with leadership to develop and implement annual marketing and communications plans.
• Support development of studio and office marketing strategies.
Pursuits & Presentations (20%)
• Guide go/no-go decisions and pursuit strategy for key opportunities.
• Partner with teams to define win strategies, messaging, and differentiators.
• Lead or coach interview preparation and rehearsals.
• Provide oversight and guidance on proposals and pursuit execution as needed.
An ideal candidate has:
• Bachelor's degree in Marketing, Communications, Journalism, or related field (or equivalent).
• 10+ years of experience in the A/E/C industry including 3+ years of staff management experience.
• Master's degree and/or CPSM certification preferred.
• Strong understanding of marketing strategy, branding, and communications.
• Excellent leadership, coaching, and team development skills.
• Strategic thinker with creative problem-solving skills and the ability to manage large projects/teams.
• Proficiency in Microsoft Office and InDesign; familiarity with Dynamics and OpenAsset preferred.
At SmithGroup, we are committed to helping our staff thrive with great projects and time to unwind. We offer flexible scheduling, a hybrid work environment, 3 weeks of PTO within your first year of employment with the option of purchasing additional time off, 8 paid federal holidays, plus 15 extra Fridays off! Our benefits plan includes medical, dental, and vision coverage, wellbeing resources, paid parental leave, a flex spending account and voluntary insurance options. We invest in your future through our 401(k) program with employer matching, tuition reimbursement program, one-on-one career coaching and professional development opportunities. While we may ultimately pay more or less than a posted salary range, at the time of posting the anticipated salary range for this position is $110,000 to $129,000 annually and you are eligible for a performance-based bonus each year. To be considered for this role, please create a profile and apply!