Regional Marketing Communications Manager- Infiniti

Nissan Motor Co., Ltd.

$97K — $172K *
Manufacturing & Automotive
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's degree in marketing, communications, business, or a related field.
  • 6+ years of progressive marketing, advertising, or sales experience.
  • Experience in developing and executing marketing plans.
  • Strong understanding of media strategy and marketing analytics.
  • Proven ability to manage multiple projects and agency relationships.
  • Willingness to travel up to 25%-50%.

Responsibilities

  • Develop and execute regional marketing communication plans aligned with sales goals.
  • Manage advertising and promotional campaigns across various channels.
  • Partner with agencies to enhance media plans and campaign results.
  • Ensure marketing efforts comply with national brand standards.
  • Serve as the liaison between Regional Operations and National Headquarters.
  • Provide marketing guidance to retailers and field teams.
  • Monitor market trends and competitive activity to inform strategies.

Benefits

  • Comprehensive benefits package including medical and mental health support.
  • Parental leave and retirement savings options.
  • Employee Lease and Vehicle Purchase Programs for discounts on vehicles.
  • Diverse career growth and continuous learning opportunities.
  • Support through seminars, leadership training, and tuition reimbursement.
Full Job Description

Location: Irvine, CA

Job Schedule: Full-time hybrid (Friday remote)

Education Requirement: Bachelor's degree

Sponsorship: No

Come Drive Innovation with Us.We are currently looking for a Regional Marketing Communications Manager to join our team in Infiniti's West Region.

A Day in the Life:

The Regional Marketing Communications Manager leads the development and execution of regional marketing and advertising strategies that drive vehicle sales, strengthen brand value, and support retailer performance. This role partners with regionalleadership, national marketing teams, retailers, and agency partners to ensure effective implementation of the INFINITI Marketing Group (IMG) co-marketing program and regional marketing initiatives.

  • Developand execute regional marketing communication plans aligned with sales and brand objectives.

  • Manageadvertising, media, and promotional campaigns across traditional, digital, and experiential channels.

  • Partnerwith agency teams to optimize media plans and campaign performance.

  • Ensureregional marketing efforts align with national brand standards and strategies.

  • Serveas the primary liaison between Regional Operations and National Headquarters.

  • Providemarketing guidance and best practices to retailers and field teams.

  • Monitorcompetitive activity, market trends, and customer insights to inform marketing strategies.

  • Manageregional auto shows, events, and experiential activations, including budget oversight and ROI analysis.

  • LeadINFINITI Marketing Group (IMG) meetings and retailer engagement initiatives.

  • Manageregional marketing budgets and vendor relationships.

Required:

  • Bachelor's degree in marketing,Communications, Business, or a related field.

  • 6+years of progressive marketing, advertising, or sales experience.

  • Marketingexperience required, including development and execution of marketing plans.

  • Strongunderstanding of media strategy, marketing analytics, and retailer marketing.

  • Provenability to manage multiple projects, agency relationships, and cross-functional partnerships.

  • Abilityto travel up to 25%-50%, including overnight travel.

Desired:

  • Strongcommunication, presentation, and analytical skills.

  • Proficiencywith Microsoft Office and related business applications.

  • Experiencewith an automotive manufacturer, regional operations, dealership network, or advertising agency supporting automotive brands.

What You9ll Look Forward to at Nissan:

Career Growthand Continuous Learning Opportunities:Benefit from diverse career paths, cross-departmental moves, and innovative learning platforms. Enhance your skills through seminars, leadership training, and tuition reimbursement programs, all while playing a vital role in shaping the future of transportation.From day one, you9ll have the support to tackle challenges and contribute to impactful solutions across our organization.

Rewards:Be supported with a Comprehensive Benefits Package, including medical, mental health, parental leave, retirement savings & unique Nissanperks, including discounts on lease vehicles as part of our Employee Lease Program and a Vehicle Purchase Program (VPP).For more information, accessourNissan BenefitsOverview Guide.

BuiltforYour Best:

https://www.youtube.com/watch?v=PXuame0vwiw&list=PLki2k0CDxrPe8V6WmEeEdhj1fosRD-JQa

Irvine California United States of America

Salary Range:

$97,745.00 - $172,830.00

Salary Range Estimate: Annual Salary: (Minimum to Maximum ofSalary Range noted here). This compensation range represents the minimum and maximum base salary rates at Nissan for jobs assigned to this particular grade level. Please note that it is uncommon for an employee to be placed at either end of the range. Rather, an employee9s actual base salary generally may fall somewhere in between and reflect the employee9s unique skills, work experience, education, work location, and market norms. Additionally, pay may be based on comparisons to the base salary rates of other employees with similar backgrounds working in comparable roles.

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