Summary

The Regional Field Manager is responsible for leading the strategy and execution of localized product sampling, grassroots events, and brand-building experiences. This role plays a critical part in increasing brand awareness, driving product trial, and enhancing cultural relevance in key markets. The ideal candidate is a highly organized, collaborative, and creative leader who thrives in fast-paced, high-touch consumer environments.

Responsibilities

Team Leadership & Field Management

• Lead and inspire the Consumer Activation team, including direct reports and a network of field brand ambassadors, to deliver best-in-class sampling and event marketing programs
• Maintain consistent in-field engagement, including weekly time spent working alongside and coaching team members in the field, at events, and during trainings.
• Set clear performance expectations, provide coaching, and foster team development to uphold brand excellence in every consumer touchpoint
• Ensure effective communication and training across the team to drive consistency, professionalism, and brand alignment
• May be required to drive a company box truck for event transportation and logistics.
• Assist with set-up, execution, and tear-down of event assets (tents, coolers, sampling equipment, signage). This may include loading/unloading materials at the designated warehouse location.

Program Strategy & Execution

• Build and scale field marketing and product trial opportunities through a mix of owned events, retail partnerships, and third-party integrations
• Manage logistics, timelines, and resources for sampling programs, ensuring seamless execution across all initiatives
• Collaborate with cross-functional teams including Creative, Sales, and Experiential to align activation plans with national campaigns and retail goals

Partnerships & Cultural Relevance

• Identify and nurture local and regional community partnerships, event sponsorships, and talent/influencer collaborations that resonate with key consumer segments
• Continuously scout and vet new opportunities to bring the brand to life in meaningful, relevant, and authentic ways
• Stay ahead of cultural trends, consumer behavior, and competitor activations to inform activation strategy

Measurement & Reporting

• Establish KPIs for all activation programs and report regularly on performance, learnings, and areas for optimization
• Utilize data and insights to inform decision-making and demonstrate the impact of activation efforts on brand and business metrics
• Maintain budgets, manage vendor contracts, and ensure cost-effective execution of all programs

Requirements

• 5+ years of experience in brand activation, field marketing, experiential marketing, or related roles
• Must reside within the assigned geographic market to effectively support team operations.
• Must have an active and valid drivers license with an excellent driving record
• Must have access to a personal vehicle and/or reliable transportation to get to and from warehouse and/or events
• Prior experience managing a team and building field-based programs from the ground up
• Strong understanding of grassroots marketing, cultural marketing, and consumer engagement strategies
• Excellent project management, communication, and interpersonal skills
• Ability to work evenings/weekends as needed for event execution
• Passion for brand-building, consumer experience, and staying close to the culture

The salary range for this full-time position is $85,000.00 - $134,200.00, + bonus + equity + benefits. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary range for your preferred location during the hiring process.

Chobani provides a comprehensive benefits package, including medical, dental, vision coverage, disability insurance, health savings account, flexible spending accounts, and tuition reimbursement. To help save for the future, all employees are eligible for a 401k match of 100% on up to 5% of eligible pay. To support growing families, we provide fertility and childcare assistance, and 12 weeks of parental leave at full pay after six months of continuous employment. In addition, we provide wellness resources which include an employee assistance program, fitness discounts, a wellness reimbursement, on-site gym access (certain locations) and a monthly wellness newsletter to connect you with resources and timely information. We offer various types of paid time of including: 120 hours of paid time off, 11 holidays, and paid volunteer time off.