Job Overview
The Regional Director of Outreach & Marketing is responsible for driving membership enrollment and retention by developing and executing strategic marketing initiatives that meet the census projection goals. The role involves leading marketing campaigns, managing budgets, and using data and CRM insights to evaluate performance and improve decision-making. The Director also builds community partnerships and collaborates with internal teams to ensure efficient enrollment processes and strong customer experience. Additionally, the position ensures compliance with state and federal regulations while promoting employee engagement and maintaining high operational standards.
Minimum Requirements
Bachelor’s Degree in Business Administration, Marketing, or a closely related field required.
Master’s Degree (MBA, MHA, or MPH) is preferred.
Minimum of 7 years of marketing and strategy experience required.
Minimum of 2 years of experience with frail or elderly consumers and their families is preferred.
Minimum of 5 years of progressive leadership experience in marketing, outreach, or enrollment.
Knowledge and experience in Healthcare, particularly in the California Market.
Experience with frail or elderly consumers and their families is preferred.
Bilingual (Spanish or Chinese) is strongly preferred
Compensation
$152,113.87 - $190,142.34 annually
Compensation Disclaimer
Actual salary offers are considered by various factors, including budget, experience, skills, education, licensure and certifications, and other business considerations. The range is subject to change. AltaMed is committed to ensuring a fair and competitive compensation package that reflects the candidate's value and the role's strategic importance within the organization. This role may also qualify for discretionary bonuses or incentives.
Benefits & Career Development
- Medical, Dental and Vision insurance
- 403(b) Retirement savings plans with employer matching contributions
- Flexible Spending Accounts
- Commuter Flexible Spending
- Career Advancement & Development opportunities
- Paid Time Off & Holidays
- Paid CME Days
- Malpractice insurance and tail coverage
- Tuition Reimbursement Program
- Corporate Employee Discounts
- Employee Referral Bonus Program
- Pet Care Insurance
