Regional Digital Strategist

The E.W. Scripps Company

$70K — $95K *
Media
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • BS/BA in related discipline preferred or equivalent experience
  • 5+ years in related field preferred
  • 3+ years digital advertising sales experience
  • Valid driver’s license with good driving record
  • Demonstrated sales leadership or supervisory capacity

Responsibilities

  • Drive digital market revenue by boosting digital campaigns
  • Provide training on product sales techniques
  • Guide campaign development and strategy
  • Analyze and report on digital campaign effectiveness
  • Identify new digital sales opportunities
  • Monitor market trends to enhance market share
  • Participate in planning and training sessions

Benefits

  • Participate in a hybrid work environment
  • Opportunity to shape sales strategies across multiple markets
  • Engage with a supportive sales team
  • Influence local digital sales initiatives
  • Work in a city experiencing a cultural renaissance
Full Job Description
Are you a digital sales expert ready to make a regional impact? Scripps is seeking a Regional Digital Strategist in the Detroit market who will help drive revenue growth by providing expert product knowledge, strategic campaign guidance, and sales expertise across multiple markets. In this hybrid role, you'll be the go-to resource for educating and guiding local digital sales teams, helping them unlock new opportunities and maximize campaign effectiveness.

WHAT YOU'LL DO
  • Drive digital market revenue by increasing digital product campaigns
  • Provide guidance and training on selling designated products
  • Provide campaign guidance and help develop strategy
  • Generate and interpret analytics to determine digital sales campaign effectiveness
  • Identify additional digital sales opportunities such as website development, etc.
  • Monitor market trends and clients' industries to identify opportunities to increase market share
  • Attend and participate in planning and training sessions
  • Other duties as assigned

WHAT YOU'LL NEED
  • BS/BA in related discipline preferred or equivalent years of experience
  • Generally 5+ years of experience in related field preferred
  • Generally 3+ years digital advertising sales experience
  • Valid driver's license, good driving record, and ability to provide proof of insurance with the company required insurance limits

WHAT YOU'LL BRING
  • Demonstrated sales leadership, advisory or supervisory capacity
  • Full understanding of digital portfolio of products
  • Excellent presentation, public speaking, interpersonal and communication skills
  • Demonstrated record of success in a goal oriented, highly accountable sales environment
  • Must have proven prospecting and closing capabilities
  • Ability to provide guidance on the development of campaigns, communicate effectiveness and make recommendations that result in effective advertiser solutions
  • The ability to read, analyze, and interpret sales demographics to develop creative sales solutions
  • Strong communication skills and the capability to effectively respond to questions from managers, colleagues and customers
  • Must have good organizational skills and ability to meet deadlines


WHERE YOU'LL LIVE, WORK AND PLAY:

Detroit, Michigan is experiencing a remarkable renaissance, blending its rich automotive heritage with a thriving arts, culture, and innovation scene. As the largest city in Michigan, Detroit offers an affordable cost of living compared to other major metros, with diverse neighborhoods from the historic charm of Corktown to the waterfront beauty of the Detroit Riverwalk. The city boasts world-class museums including the Detroit Institute of Arts, a vibrant music scene that birthed Motown, and professional sports teams across all major leagues.

Food lovers will appreciate Detroit's culinary evolution, from iconic Coney Island hot dogs to innovative farm-to-table restaurants and craft breweries. The city's proximity to the Great Lakes provides abundant outdoor recreation, while downtown's revitalization has brought new energy with entertainment districts, parks, and a growing tech sector. With four distinct seasons and a strong sense of community pride, Detroit offers an exciting place to build your career while being part of a city's inspiring comeback story.

#LI-SM2

#LI-HYBRID

If you are a current Scripps employee, please do not apply on this site. Please access our internal career site at Worklife > My Info > View Open Positions at Scripps.

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