TITLE: Marketing Manager
POSITION OBJECTIVE: The Marketing Manager leads the company's marketing and advertising department, overseeing the success of various marketing initiatives.
QUALIFICATIONS:- Bachelor's degree in marketing
- 5+ years of marketing experience
- Experience using Customer Relationship Management (CRM) platforms
- Strong analytical skills
- Excellent written and verbal communication skills
- Proficiency in MS Office (Word, Excel, Outlook, PowerPoint) and Adobe Creative Cloud Suite (Photoshop, InDesign, Illustrator, Lightroom & Acrobat)
- Ability to multitask, prioritize and manage time effectively
- Detail orientated with strong organizational skills
- Ensure consistent, dependable attendance and demonstrate a willingness to accommodate non-standard work hours as necessary
- Capable of effectively managing job-related stress and fostering productive workplace interactions
JOB RESPONSIBILITIES:- Improve Reef Industries' brand awareness, reach, conversion and retention.
- Plan, drive and execute strategic marketing campaigns leveraging Reef channels utilizing global brand assets to meet regional growth goals and targets.
- Collaborate with Sales Managers and Director of Sales & Marketing to develop, manage and maintain department budgets.
- Oversee company websites, SEO and PPC processes and programs.
- Responsible for developing, monitoring and scheduling print, digital and direct mail campaigns.
- Complete check requests and purchase requisitions for the Marketing department.
- Work with accounts payable department to approve marketing expenditures.
- Manage and work with other departments to enhance your team capabilities as required.
- Responsible for graphic design to meet necessary ad deadlines and to ensure the company's messaging and communication programs are consistent.
- Manage and work closely with Marketing Assistant to ensure tradeshow booth requirements and shipping are on schedule.
- Develop and communicate clear project plans for all marketing activities, deliver against milestones to achieve goals, contribute to long term strategic vision and process development.
- Support the sales team on design and content needs to ensure a smooth delivery of brand campaigns.
- Utilize google analytics and other insights platforms to let decisions be guided and informed by data.
- Collaborate with sales team to conduct cohesive and effective customer conversations.
- Assist sales team at tradeshows when necessary; approximately 10% travel.
- Manage leases and upkeep for the Marketing department equipment (copiers, tabber and direct mail printer).
- Perform other duties as requested by management
