Criteo

Publisher Development Manager

Criteo$134K — $167K *
Media
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 5-7+ years in Publisher Development, Supply Partnerships, Account Management, or Business Development within AdTech / Programmatic
  • Strong understanding of SSP/DSP dynamics, header bidding, OpenRTB, PMPs, and yield optimization
  • Proven ability to sign and onboard new publisher partners
  • Track record of driving supply-side revenue growth through acquisition and optimization
  • Experience at an SSP, DSP, Exchange or Monetization Technology (preferred)
  • Comfort operating in data-driven, highly commercial environments (preferred)
  • Exposure to Curation, SPO, Commerce Media, or Retail data-driven monetization (preferred)

Responsibilities

  • Own a portfolio of high-growth publishers, driving revenue and adoption of BidSwitch solutions
  • Drive incremental revenue through new integrations, inventory expansion, and product upsell
  • Build multi-quarter growth plans and meet revenue and performance targets
  • Partner with publishers to optimize monetization strategies and floor strategies
  • Analyze performance trends to identify growth opportunities across various media
  • Act as the primary contact for assigned publishers and build trust with key stakeholders
  • Lead quarterly business reviews and strategic planning discussions

Benefits

  • Hybrid work model blending home and in-office experiences
  • Learning, mentorship, and career development opportunities
  • Health benefits, wellness perks, and mental health support
  • Diverse, inclusive, and globally connected team environment
  • Attractive salary with performance-based rewards and family-friendly policies
  • Potential for equity based on role and level
  • Additional benefits for US employees like 401(k) match and comprehensive health insurance
Full Job Description
What You'll Do:

Team: BidSwitch - Publisher & Supply Partnerships

Reporting to: Director, Solutions Consulting

The Role

As a Publisher Development Manager, you will be responsible for both acquiring new publisher partners and growing existing ones. You will own the full lifecycle of publisher engagement - from prospecting and onboarding new supply, through to optimization, monetization strategy, and long-term partnership growth.

Key Responsibilities

Publisher Growth & Revenue
  • Own a portfolio of high-growth publishers, accountable for revenue, yield, and adoption of BidSwitch solutions
  • Drive incremental revenue through new integrations, inventory expansion, and product upsell
  • Build multi-quarter growth plans and deliver against revenue and performance targets

Supply Strategy & Yield Optimization
  • Partner with publishers to optimize floor strategy, demand mix, format expansion, and monetization performance
  • Analyze performance trends and identify actionable opportunities across display, in-app, video, and CTV
  • Collaborate with Ad Ops, Product, and Engineering to resolve performance and technical issues

Publisher Relationships & Executive Engagement
  • Act as the primary commercial point of contact for assigned publishers
  • Build trust with both day-to-day stakeholders and senior decision-makers (Commercial, Yield, Product, Revenue leads)
  • Lead QBRs, roadmap discussions, and long-term strategic planning sessions

Cross-Functional Collaboration
  • Work closely with Buyer Development, Curated Markets, Commerce Media, Product, and Data teams
  • Provide structured feedback from publishers into product and commercial roadmaps
  • Support PMP packaging, deal strategy, and supply alignment for key buyers


Who You Are:

Required Experience
  • 5-7+ years' experience in Publisher Development, Supply Partnerships, Account Management, or Business Development within AdTech / Programmatic
  • Strong understanding of SSP/DSP dynamics, header bidding, OpenRTB, PMPs, and yield optimization
  • Proven ability to sign and onboard new publisher partners, not just manage existing accounts
  • Track record of driving supply-side revenue growth through both acquisition and optimization


Preferred Background
  • Experience at an SSP, DSP, Exchange or Monetization Technology
  • Exposure to Curation, SPO, Commerce Media, or Retail data-driven monetization
  • Comfort operating in data-driven, highly commercial environments


Skills & Competencies
  • Commercially sharp with strong business acumen
  • Comfortable with outbound and long-term account ownership
  • Data-driven approach to optimization and decision-making
  • Confident communicator with senior stakeholders
  • Highly organized and comfortable managing multiple priorities


Success in the Role Looks Like
  • Consistent new publisher signings contributing incremental supply and revenue
  • Strong ramp-up performance of newly onboarded partners
  • Sustainable QoQ revenue growth across the publisher portfolio
  • High publisher retention and executive-level advocacy for BidSwitch


Why BidSwitch
  • Work at the center of commerce, data, and programmatic innovation
  • Collaborate with global publishers and premium supply partners
  • Influence the evolution of privacy-safe monetization at scale
  • Competitive compensation, career progression, and global mobility


We acknowledge that many candidates may not meet every single role requirement listed above. If your experience looks a little different from our requirements but you believe that you can still bring value to the role, we'd love to see your application!

What We Offer:

🏢 Ways of working - Our hybrid model blends home with in-office experiences, making space for both.
📈 Grow with us - Learning, mentorship & career development programs.
💪 Your wellbeing matters - Health benefits, wellness perks & mental health support.
🤝 A team that cares - Diverse, inclusive, and globally connected.
💸 Fair pay & perks - Attractive salary, with performance-based rewards and family-friendly policies, plus the potential for equity depending on role and level.

Additional benefits may vary depending on the country where you work and the nature of your employment with Criteo.

For employees based in the US, certain roles at Criteo are eligible for additional rewards, including quarterly or annual bonus and restricted stock units. US-based employees receive access to healthcare, dental, and vision insurance, a 401(k) plan with company match, short-term and long-term disability coverage, life insurance, family forming and wellness benefits, Flexible Work financial support, learning opportunities, and a robust annual leave plan including volunteer time off and summer vacation days.

The US base salary pay range for this position per year is:
$134,000 - $167,000

About Criteo

Criteo is an advertising company that provides online display advertisements. The company was founded and is headquartered in Paris, France.
Learn more about Criteo
Industry
Founded
2005

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