About the role
The Provider Liaison executes marketing and sales strategy by mastering brand messaging, targeting, and digital tools to deliver persuasive, high-impact customer experiences tailored to distinct customer segments, while upholding the highest ethical standards. The role is accountable for delivering territory- and brand-level goals and key performance indicators through data-driven prioritization and smart resource allocation, ensuring marketing initiatives are implemented efficiently to achieve sales objectives and advance UCB's patient value commitment.
What You'll do
• Deliver territory performance by achieving/exceeding sales objectives while operating with the highest ethics, integrity, and promotional/operational compliance.
• Develop, execute, and refine a territory business plan aligned to strategy and KPIs (quarterly and weekly) by using data to prioritize accounts, set reach/frequency, and overcome barriers.
• Build deep disease-state and product expertise, including patient journeys, standards of care, treatment drivers, and-where applicable-the infusion process.
• Engage and support stakeholders across the care continuum (treating/referring HCPs, integrated health systems, hospitals/affiliations, pharmacies, sites of care, labs, payers, and patient advocacy organizations), including key thought leaders, by using UCB-approved resources and participating in relevant conventions/meetings and community disease-awareness efforts (as appropriate).
• Partner with payers and UCB payer/market access colleagues to keep providers current on coverage to help maximize patient access and affordability.
• Deploy resources to scale impact-marketing programs, omnichannel/digital engagement, speaker programs, and educational events (e.g., Lunch and Learns)-on time, within budget, and in compliance with UCB standards.
• Collaborate as part of the "One UCB" team by continuously improving through learning and feedback, and by completing required training/administration; overnight travel outside the territory may be required.
Who you'll work with
• Internal (UCB): Marketing; payer access/market access; and cross-functional field colleagues (as part of the "One UCB" team) to align messaging, share insights, and coordinate stakeholder strategy.
• Healthcare providers: Treating and referring physicians, pharmacists, and other HCPs.
• Health systems & sites of care: Integrated health systems, hospitals/affiliations, and intermediate & long-term care facilities.
• Access stakeholders: Maintain strong relationships within the payer landscape to ensure providers are informed on coverage; collaborate with the payer access team to ensure all relevant stakeholders are working with the most up-to-date information to maximize access and affordability for patients using UCB products.
• Community partners: Patient advocacy organizations, plus pharmacies and labs as part of the broader care continuum.
Interested? For this position, you'll need the following education, experience and skills:
Minimum Qualifications:
• Bachelor's degree.
• Minimum of 5 years of field-based experience in specialty healthcare and/or Neurology, calling on customers at a variety of call points (e.g., academic centers, community-based hospitals, and private practice offices), understanding of account-based selling, inclusive to Neurology or specialty market segment.
• Ability to travel overnight up to 60% within the territory to meet routinely with all targeted customers.
Preferred Qualifications:
• Promoting products specific to CNS/neuroscience, including epilepsy.
• 1 or more years of rare/orphan drug experience (to include epilepsy) or buy and bill; oncology, hematology, and/or Specialty Pharmacy knowledge.
• Proven, documented track record of delivering consistent sales results.
• Demonstrated ability to maximize the impact of multichannel/digital tools aligned to strategy and tactics within the scope of the territory's needs.
• Experience in biologic therapy administration within a healthcare network and/or community setting to designated site.
Internal applicants should be in their current job for at least 12 months, must meet performance standards and are not on formal corrective/disciplinary process (PIP), warning, final warning, or compliance warning letters within the last 12 months. Please inform your Manager or your Talent Partner before applying to any internal job opportunities.
Unless explicitly stated in the description, this role is hybrid with 40% of your time spent in the office, regardless of your current contractual agreement. If your current working arrangements differ, please contact your Talent Partner to discuss before submitting your application.
Requisition ID: 92650
Recruiter: Kelly Dickinson
Hiring Manager: Todd McDermott
Talent Partner: Mauricio Miranda
Job Level: SA III
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