Job Summary: As the Promotional Strategy Manager, you will own the development and execution of promotional and loyalty strategies that drive customer engagement, retention, and long-term customer value. You will leverage customer insights, performance data, and market trends to identify growth opportunities, shape strategic initiatives, and influence business decisions. This position requires a proactive, curious leader who can independently drive complex initiatives, serve as a subject matter expert, and collaborate across the organization to deliver meaningful business impact.
This individual contributor position does not currently include direct reports but may evolve into a people leader role over time.
Duties and Responsibilities: - Own the development and execution of promotional and loyalty strategies that drive customer engagement, retention, purchase frequency, and long-term customer value.
- Serve as the subject matter expert for promotional and loyalty strategy, providing recommendations and thought leadership that influence customer engagement initiatives across the organization.
- Identify strategic opportunities through analysis of customer behavior, promotional performance, market trends, and competitive insights to improve business outcomes.
- Partner with Product, Marketing, Analytics, Pricing, Merchandising, and Finance teams to define and implement customer engagement initiatives aligned with business objectives.
- Lead the strategy, design, and evaluation of promotional, loyalty, and incentive programs, including testing frameworks, measurement approaches, and optimization plans.
- Develop business cases, executive-ready presentations, and strategic recommendations that influence prioritization, investment decisions, and roadmap planning.
- Manage complex cross-functional initiatives, ensuring alignment across stakeholders, timelines, dependencies, and desired business outcomes.
- Monitor customer engagement performance and recommend opportunities to improve retention, loyalty, and promotional effectiveness.
- Stay informed on emerging loyalty, retention, and promotional trends and recommend innovative approaches that strengthen customer relationships and competitive differentiation.
- Represent promotional and loyalty strategy in meetings across varying teams and organizational levels, advocating for customer-centric solutions and business priorities.
Qualifications: - Bachelor's degree in Marketing, Business, Communications, Analytics, or related field, or equivalent experience.
- 6+ years of experience in promotional strategy, loyalty strategy, customer engagement, retention marketing, lifecycle marketing, CRM marketing, or related marketing disciplines.
- Demonstrated experience developing strategy and leading cross-functional initiatives that drive measurable business outcomes.
- Strong analytical skills with experience translating customer, financial, and performance data into actionable recommendations.
- Exceptional project management and organizational skills with the ability to lead multiple complex initiatives simultaneously in a fast-paced environment.
- Strong written, verbal, and presentation skills, including experience communicating recommendations and influencing decisions across varying organizational levels.
- Proven ability to build partnerships and drive alignment across cross-functional teams.
- Naturally curious mindset with a passion for understanding customer behavior, identifying opportunities, and continuously improving performance.
Preferred Qualifications: - Experience working in ecommerce, retail, or B2B environments.
- Experience developing or managing loyalty programs, customer engagement strategies, or retention initiatives.
- Familiarity with customer segmentation, lifecycle marketing, and personalization strategies.
- Experience with testing methodologies, marketing analytics, and performance measurement frameworks.
- Proficiency with Google Workspace tools, including Google Sheets and Google Slides.
Total RewardsZoro's total compensation plan includes our Zoro Incentive Plan (ZIP) that is designed to foster and reward our team members for strong performance. Total compensation will be highly competitive.
In addition to competitive compensation, Zoro offers comprehensive benefits and perks including:
- Medical, dental, vision, and life insurance plans with coverage starting on day one of employment
- Maternity support programs, nursing benefits, and up to 14 weeks paid leave for birth parents and up to 4 weeks paid leave for non-birth parents. We also support growing your family through access to adoption assistance program
- 6 free sessions each year with a licensed therapist and Wellhub portal membership to support your mental and emotional wellbeing
- At least 18 paid time off days annually for full-time employees and 6 company holidays per year
- 6% company contribution to a 401K Retirement Savings Plan each pay period, no employee contribution required
- Tuition reimbursement, student loan refinancing and access to financial counseling, education, and tools
- Charitable Gift Program - match gift to an eligible educational, cultural, community health, and human service organizations
- Employee discounts and admission to various civic and cultural institutions around Chicago
- Zoro office perks including coffee bar, beer on tap, unlimited snacks, access to the onsite gym, and incredible city skyline views
For additional information and details regarding our benefits and our parent company, W. W. Grainger, please click on the link here.
The pay range provided is not a guarantee of compensation. The range listed reflects the expected base pay for this position at the time of posting, based on the role's job grade. Actual compensation may vary depending on factors such as location, relevant experience and individual qualifications.
Illinois
$95,500-$159,200 USD
