Meta's Mission Meta is building the future of human connection through technology. Our family of apps and services connects billions of people worldwide, empowering them to share what matters most and bringing people closer together. Central to our mission is ensuring our products meet the highest standards of quality and user satisfaction. Role Overview The Product Immersion & Testing Team within Business Product Marketing (BPM) is seeking a Program Manager who is passionate about customer insights, testing, launching, and scaling Meta's newest business and marketing solutions. We accelerate business growth and product development by integrating the voice of the customer into our product marketing flywheel, leveraging insights to drive impactful strategies and outcomes. As a candidate, you are a strategic thinker and a self-starter who thrives in fast-paced, ambiguous environments. You have a proven track record of managing complex projects, collaborating across Product Management, Engineering, Data Science, Product Marketing, and leveraging customer insights and data analysis to inform decisions. Your expertise in Meta's business tools (e.g., Ads Manager), marketing, and measurement is unmatched, and you excel at distilling complex ideas into actionable insights.

Responsibilities

Lead Product Immersion & Testing Initiatives: Manage, monitor, and recruit for product tests (alpha, beta, GA) and immersions, driving delivery of multiple projects as the main point of contact for Product, Sales, and Data Science
• Planning and Strategy: Define goals, identify clients, coordinate logistics, and compile key information into briefs for immersion and testing projects
• Cross-Functional Collaboration: Work extensively with Product Managers, Product Marketing, Data Science, Engineering, and User Research to scope immersion and test design/requirements, manage logistics, and surface insights to influence for product and business outcomes (product changes, roadmap impact)
• Communication: Effectively communicate relevant insights and findings to cross-functional teams, influencing roadmap prioritization and developing solutions to fix problems at scale
• Process Improvement: Inform, influence, and execute new processes based on analysis and impact metrics to improve efficiency and quality of support
• Issue Resolution: Troubleshoot and problem-solve issues (bugs, feature requests, product confusions) during testing and immersions, utilizing escalation paths and updating stakeholders
• Travel: Support in-market experiences, with up to 20% travel (including international)

Minimum Qualifications
• BA/BS degree
• 4+ years' experience in program/project management, customer service, marketing, user/UX research, operations, or product testing
• 4+ years' experience managing, tracking, and measuring digital marketing campaigns
• Experience initiating and driving projects to completion with minimal guidance
• Experience building relationships with cross-functional teams, delivering impact through communication and influence
• Experience implementing processes/programs to improve product or team performance
• Confidence working independently and leading cross-functional teams
• Understanding of product development, market research, and testing principles
• Strategic thinking and problem-solving skills
• Experience with internal project management tools and escalation paths

Preferred Qualifications
• Experience with A/B testing
• Ability dealing with high-pressure, fast-moving, and ambiguous problems
• Experience contributing at both strategic and operational levels
• Experience working with or in support of broad of communities
• Experience with Ads Manager and/or other Meta ad platform interfaces

About Meta

Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today-beyond the constraints of screens, the limits of distance, and even the rules of physics.

Equal Employment Opportunity

Meta is proud to be an Equal Employment Opportunity employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetic information, political views or activity, or other applicable legally protected characteristics. You may view our Equal Employment Opportunity notice here.