Blink is at the forefront of implementing AI-driven solutions, and we're seeking a Product Manager to own the Blink Offline go-to-market experience across key retail partners. In this role, you'll translate Sales-defined product and assortment decisions into launch-ready execution strategies, determine how products go to market at each retailer, and build AI tools that become scalable product assets - transforming manual GTM processes into intelligent, repeatable systems.
Key job responsibilities
Product Ownership & Prioritization
• Own the Offline GTM roadmap for your assigned Blink portfolio: determine how, when, and in what sequence products reach each retailer - making trade-off decisions on launch timing, resource allocation, and process investments.
• Translate Sales-defined assortment plans into actionable GTM requirements - identifying gaps, dependencies, and risks, and driving resolution before they become blockers.
• Write product requirements and business cases for new GTM capabilities, AI tools, and process innovations that improve how Blink reaches Offline partners.
• Maintain and iterate on the GTM roadmap in alignment with senior leadership on quarterly priorities and trade-offs.
• Scope and define requirements for regional retailer expansion (Canada, Mexico), partnering with Sales on market decisions.
Customer & Retailer Experience
• Own the product experience at shelf: packaging requirements, bundle configuration specs, content readiness, and retailer portal deliverables - ensuring what arrives at retail meets partner standards and shopper expectations.
• Represent Offline GTM needs in upstream product discussions, advocating for packaging, configuration, or content changes that improve launch readiness and retailer acceptance.
• Build relationships with retailer-facing teams to stay close to partner requirements and translate operational friction into product improvements.
AI-Enabled Product Development
• Identify, scope, and build AI-powered tools that solve specific GTM problems (e.g., automated retailer content generation, launch-readiness scoring, timeline risk detection, setup sheet automation).
• Own the product lifecycle for internal AI tools you build: define the problem, write prompts/requirements, test outputs, measure impact, and iterate.
• Engineer and optimize AI prompts to automate repeatable launch tasks - treating these as product deliverables with version control, quality standards, and measurable outcomes.
• Build the case for AI tool investment by quantifying time savings and error reduction against manual baselines.
Cross-Functional Execution
• Drive product launches end-to-end for your assigned portfolio - coordinating across Sales, Marketing, Supply Chain, Creative, and Legal from planning through post-launch handoff.
• Develop launch-readiness dashboards and tracking mechanisms that provide stakeholder visibility and enable informed go/no-go decisions.
• Identify process gaps and propose solutions; escalate blockers and trade-offs to senior leadership with clear recommendations.
A day in the life
As a Go-to-Market Program Manager, your day starts by reviewing launch-readiness dashboards you've built to flag risks across your Blink Offline portfolio. You translate Sales assortment decisions into actionable GTM plans - determining sequencing, retailer-specific content needs, and packaging specs. Mid-day, you're refining an AI prompt that auto-generates retailer portal content, cutting hours of manual work into minutes. You join a cross-functional sync to unblock a Canada expansion dependency, then close the day scoping requirements for a new AI tool that predicts timeline slippage before it happens. You own how products reach the shelf - and you're always making that faster.
About the team
The Ring & Blink Offline Go-to-Market team owns how products reach retail shelves - turning assortment decisions into launch-ready execution across major Offline partners. We build AI-powered tools and processes that transform traditional GTM workflows into scalable, intelligent systems - reducing manual effort and accelerating speed-to-market. Our three focus areas: GTM product strategy and planning, AI-enabled process innovation, and cross-functional launch execution. We partner closely with Sales, Marketing, Supply Chain, and Creative to ensure every Blink product arrives at retail on time, on spec, and with the content partners need to succeed.
BASIC QUALIFICATIONS
- 5+ years of program or project management experience
- 3+ years of defining and implementing process improvement initiatives using data and metrics experience
- Knowledge of Excel (Pivot Tables, VLookUps) at an advanced level and SQL
- Experience using data and metrics to determine and drive improvements
- Experience working cross functionally with tech and non-tech teams
PREFERRED QUALIFICATIONS
- 3+ years of driving end to end delivery, and communicating results to senior leadership experience
- 3+ years of driving process improvements experience
- Experience in stakeholder management, dealing with multiple stakeholders at varied levels of the organization
- Experience building processes, project management, and schedules
The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.
USA, CA, Hawthorne - 74,200.00 - 129,800.00 USD annually
