Amazon

Program Manager, AWS Marketing, AWS Launch Operations

Amazon • $82K — $129K *
Enterprise Technology
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 3+ years in process improvement initiatives using data and metrics
  • 3+ years in program or project management
  • Experience using data to drive improvements
  • Cross-functional collaboration with tech and non-tech teams
  • Proficiency with generative AI tools for documentation and reporting

Responsibilities

  • Own end-to-end launch operations, defining milestones and tracking deliverables
  • Coordinate across teams to align priorities and drive launches
  • Identify process gaps and implement improvements for quality and speed
  • Partner with teams to integrate automation into workflows
  • Define and monitor program metrics to enhance delivery performance
  • Utilize generative AI tools to streamline processes and reporting

Benefits

  • Comprehensive health insurance (medical, dental, vision)
  • 401(k) matching
  • Paid time off and parental leave
  • Flexible Spending Accounts
  • Mental health support and EAP services
Full Job Description
We are looking for a Program Manager II to run the programs that make this possible. You will operate at the center of the launch process, coordinating across product managers, marketing, engineering, security, legal, and field teams to keep launches moving on time and at a high quality bar. This is a role for someone who is organized, resourceful, and energized by the challenge of managing high-visibility, cross-functional programs where the details matter and the scale is significant. You will not just track the process - you will improve it, identifying where the sequential handoffs and manual coordination slow launches down, and designing the workflows and tooling that compress that timeline and align launch velocity with engineering velocity.

Key job responsibilities

1. Own the end-to-end launch operations program - defining milestones, tracking deliverables, mitigating risks, and keeping launches on schedule across multiple concurrent workstreams and stakeholder teams.

2. Coordinate across product managers, marketing, engineering, security, legal, pricing, and field teams to align on priorities, remove blockers, and drive launches from intake to customer availability.

3. Identify process gaps in how launches move through the pipeline and implement improvements that raise quality, reduce cycle time, and compress the sequential handoff chains that dominate the launch timeline.

4. Partner with task-owner teams to bring automation directly into their review workflows, improving operational scale so the program can support 3,000+ launches per year.

5. Define and monitor program metrics to measure delivery performance and improve signal-to-noise, then use those insights to inform planning and elevate the most important launches to customers.

6. Apply generative AI tools to streamline processes, status reporting, and program analysis, and help embed these tools into the team's day-to-day operating model.

A day in the life

You start your morning reviewing the launch pipeline and flagging any launches at risk of slipping, then work with the relevant task owners to unblock them. Mid-morning, you run a working session with product and marketing partners to align on upcoming Tier 1 launches and lock down next steps. After lunch, you pull together a status update for leadership, summarizing progress, program metrics, and the open decisions that need their input. Between meetings, you are refining the intake process for new launches and looking for ways to remove friction and automate the manual coordination that slows the next cycle down by prototyping that improvement with generative AI tooling before you socialize it with the team.

About the team

The AWS Lifecycle Marketing team shapes how the world's leading cloud and AI portfolio reaches customers. We orchestrate how AWS launches are integrated with Marketing planning, how lifecycle changes are managed responsibly, and how the portfolio is represented across shared surfaces and priority moments - removing complexity, increasing visibility, and ensuring Marketing can act with the coordination, speed, and strategic focus the portfolio requires. Launch Operations is the connective tissue between AWS Service Engineering and AWS Marketing, and this role sits at the heart of a multi-year transformation from manual, relationship-driven coordination to scalable, data-driven platforms. If you want to work on programs that shape how millions of customers experience AWS innovation, we would love to hear from you.

BASIC QUALIFICATIONS

- 3+ years of defining and implementing process improvement initiatives using data and metrics experience

- 3+ years of program or project management experience

- Experience using data and metrics to determine and drive improvements

- Experience working cross functionally with tech and non-tech teams

- Working proficiency with generative AI productivity tools (e.g., Amazon Quick) applied to documentation, reporting, or program analysis.

PREFERRED QUALIFICATIONS

- 3+ years of driving end to end delivery, and communicating results to senior leadership experience

- 3+ years of driving process improvements experience

- Experience in stakeholder management, dealing with multiple stakeholders at varied levels of the organization

- Experience building processes, project management, and schedules

The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.

USA, WA, Seattle - 82,700.00 - 129,800.00 USD annually

About Amazon

Audible is a provider of spoken audio information and entertainment , on the Internet. They provide premium spoken audio content, such as audio versions of books and newspapers and radio programs, that is delivered over the Internet and played back on personal computers and hand-held electronic devices. The Audible service allows consumers to purchase and download their content from their Website, store it in digital files and play it back on personal computers and electronic devices. More than 15,000 hours of audio content are available on their Web site, including audio versions of books, periodicals and radio programs. Several manufacturers have agreed to support and promote the playback of their content on their hand-held audio-enabled electronic devices.

Amazon Careers

Joining Amazon presents an unparalleled opportunity to become part of a vibrant team pushing the boundaries of innovation and growth in the global marketplace. As a leader in e-commerce, technology, and logistics, Amazon offers a variety of job opportunities that cater to a range of skills and professional interests. Work You’ll Do At Amazon, every day is an opportunity to collaborate with the brightest minds in technology and business to redefine what’s possible. Whether you’re interested in software development, marketing, human resources, or customer service, Amazon has a position waiting for you. Transform the way the world shops and innovates with our diverse and inclusive team. Amazon is not just a company; it’s a community where you can drive real change and contribute to projects impacting millions globally. Lead with Innovation and Leadership Amazon is the perfect place to enhance your leadership and innovation skills. Our culture encourages pushing the envelope and imagining the unimaginable. Here, you will lead projects that challenge the status quo and define new industry standards. Work with a team that values diversity and is committed to creating an inclusive environment. Our leadership is focused on harnessing the collective power of unique perspectives to foster growth and innovation. Explore Amazon’s Employment Benefits Amazon’s commitment to its employees extends beyond just career growth. We offer competitive benefits, including health care, parental leave, and diversity training, ensuring that our team not only excels professionally but also enjoys well-being and security. Internship and Networking Opportunities Start your career with an Amazon internship and gain hands-on experience that matters. Our internships provide a gateway to full-time employment and an opportunity to network with professionals across various sectors of the company. Future-Proof Your Career With Amazon, your career path is filled with numerous opportunities for advancement. Our learning and development programs are designed to nurture your professional growth and keep you at the forefront of industry trends. Stay Connected Join Our Team Discover the job opportunities at Amazon that match your skills and interests. We are constantly on the lookout for passionate, curious, and innovative team players ready to make a difference. Keep Up to Date Stay ahead with career tips, insider perspectives, and industry-leading insights you can put to use today—all from the people who work here. Job Alert Emails Customize your subscription to receive job alerts, the latest news, and insider tips tailored to your preferences. Explore the exciting and rewarding career opportunities that await at Amazon. Amazon is more than just a company—it’s a platform for building a promising future. Whether you’re starting or looking to advance your career, Amazon offers the resources, support, and network you need to succeed. Join us, and be a part of our continuing mission to be Earth's most customer-centric company.
Learn more about Amazon
Size
1,608 employees
Market Cap
$832.6 billion
Industry
Net Income
$21.3 billion
Founded
1994
5 Year Trend
+28.1%
Revenue
$386 billion
NASDAQ

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