TikTok

Product Strategy and Operations Lead, Monetization

TikTok$159K — $384K *
Consumer Technology
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's degree in economics, statistics, engineering, or related field
  • 5+ years in management consulting, investment banking, or tech corporate strategy
  • Strong analytical skills with market analysis and financial modeling experience
  • Excellent communication and presentation skills for diverse stakeholders
  • Ability to work under tight deadlines in a dynamic environment

Responsibilities

  • Conduct market research to pinpoint long-term digital advertising monetization opportunities
  • Collaborate with product management and engineering to execute monetization strategies
  • Analyze market trends and competition to guide strategic decisions
  • Monitor and enhance revenue performance with actionable recommendations
  • Partner with teams to fulfill monetization strategies and meet revenue targets
  • Provide insights on industry trends and new monetization opportunities

Benefits

  • Day one access to medical, dental, and vision insurance
  • 401(k) savings plan with company match
  • Paid parental leave
  • Short-term and long-term disability coverage
  • Life insurance
  • Wellbeing benefits
  • 10 paid holidays per year
  • 10 paid sick days per year
  • 17 days of Paid Personal Time
Full Job Description
Responsibilities

We are looking for entrepreneurial spirits to join our Monetization Strategy team. You will have a ground floor opportunity to shape monetization efforts for TikTok. In this role, you will partner with cross-functional leaders to assess performance and plan for the future. The Monetization Strategy & Operations organization provides business-critical insights using analysis and financial modeling, ensures cross-functional alignment of goals and execution, and helps teams drive strategic initiatives forward. We stay focused on aligning the highest-level company priorities with effective day-to-day operations, and help evolve early-stage ideas into future-growth initiatives. Responsibilities: - Conduct market research and analysis to identify long-term monetization opportunities and trends in digital advertising - Collaborate with product management and engineering teams to develop monetization strategies for all major ad products, including ad creatives, ad measurement, and all major branding and performance product lines - Analyze internal and external factors that impact monetization, such as market trends, competitive landscape, to inform strategic decision-making - Monitor revenue performance and make recommendations for adjustments or improvements to drive revenue growth - Partner with cross-functional teams to execute on monetization strategies and achieve revenue targets - Provide thought leadership on industry trends and emerging monetization opportunities in digital advertising

Qualifications

Minimum Qualifications: - Bachelor's degree in economics, statistics, engineering, or a related field - 5+ years of experience in management consulting, investment banking, or tech corporate strategy - Strong analytical skills with experience in market analysis and financial modeling Preferred Qualifications: - Ability to work cross-functionally and manage multiple projects simultaneously - Excellent communication and presentation skills, with the ability to communicate complex ideas to both technical and non-technical stakeholders - Comfortable working in a fast-paced and dynamic environment with tight deadlines - Passion for digital advertising and social media monetization

Job Information

[For Pay Transparency]Compensation Description (Annually)

The base salary range for this position in the selected city is $159000 - $384000 annually.

Compensation may vary outside of this range depending on a number of factors, including a candidate's qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.

Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).

The Company reserves the right to modify or change these benefits programs at any time, with or without notice.

About TikTok

TikTok is a social media app that allows users to create and share short videos. The app was launched in 2016 by Chinese tech company ByteDance. TikTok has become one of the most popular social media apps in the world, with over 1 billion active users. The app has been downloaded over 2 billion times worldwide. TikTok has faced controversy over its data privacy practices and its potential ties to the Chinese government. In 2020, the app faced a potential ban in the United States, but a deal was reached with Oracle and Walmart to create a new company called TikTok Global.
Learn more about TikTok
Size
1,750 employees
Industry
Founded
2012

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