Blue Shield Of California

Product Strategist, Principal - Individual and Family Plan

Blue Shield Of California$125K — $150K *
Healthcare
8 - 10 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's degree or High School Diploma/GED with 4 years additional relevant experience
  • 10 years of prior relevant experience
  • Experience designing product strategy frameworks and guiding data synthesis across complex initiatives
  • Ability to analyze sales, membership, and market performance for growth opportunities
  • Experience developing KPIs and executive-level reporting
  • Skills in translating business requirements into actionable insights for cross-functional teams
  • Familiarity with Commercial healthcare markets, including Individual, Group, and/or Medicare

Responsibilities

  • Guide evolution of business line portfolios to enhance growth and retention
  • Design product strategy frameworks aligned with complex implementation needs
  • Lead the translation of product strategy into business requirements and delivery artifacts
  • Directly interpret product performance analytics for portfolio decision-making
  • Coordinate tracking of benefit design and regulatory impacts across initiatives
  • Develop executive-level materials articulating strategy and implications
  • Analyze membership and market performance to identify growth opportunities

Benefits

  • Flexible workplace model encouraging in-person collaboration with remote work options
  • Opportunity for reasonable accommodations for medical conditions in the workplace
  • Supportive environment for diverse employee needs, enhancing well-being and productivity
Full Job Description
Job Description

Your Role

The Individual and Family Plan (IFP) Sales Growth Enablement team supports growth strategy and commercial performance for the individual and Family Plan line of business. The Product Strategist, Principal will report to the Leader of IFP Growth Enablement. In this role you will lead growth and performance insights to identify where IFP is growing, what is selling, and the cost of acquiring and retaining membership across on and off exchange channels. You will translate data and market intelligence into actionable recommendations that inform sales strategy, go-to-market priorities and business decisions.

Responsibilities

Your Work

In this role, you will:
  • Guide evolution of business line portfolios to support growth, retention, and performance improvement objectives
  • Design product strategy and plan frameworks aligned to benefit intent across complex implementations
  • Lead translation of product strategy into comprehensive business requirements and delivery artifacts
  • Direct synthesis and interpretation of product performance analytics to inform portfolio decisions
  • Coordinate tracking of benefit design, implementation, and regulatory filing impacts across initiatives
  • Develop executive ready materials that articulate strategy, tradeoffs, and implications clearly
  • Provide expert guidance across the product development lifecycle to support issue resolution and decision making
  • Lead analysis of membership, sales, channel and market performance to identify growth opportunities, emerging trends and business rivers
  • Develop growth performance insights across on and off exchange channels including acquisition, retention, and cost of acquisition
  • Translate complex data into actionable recommendations that inform Sales go to Market priorities


Qualifications

Your Knowledge and Experience
  • Requires a bachelor's degree or High School Diploma/GED and 4 years of additional relevant experience in lieu of a degree
  • Requires 10 years of prior relevant experience
  • Requires demonstrated experience designing product strategy frameworks; guiding synthesis of market, performance, and benefit data across complex initiatives or product portfolios; and bringing products to market
  • Requires experience analyzing sales, membership, market and financial performance to identify growth opportunities
  • Requires experience developing KPIs, performance metrics and executive level reporting to support business decision making
  • Requires experience translating business requirements into requirements for Data Analytics team, Finance and other cross functional partners
  • Requires experience in Commercial health care markets, Individual, Group and/or Medicare


Our Workplace Model

We believe in fostering a workplace environment that balances purposeful in-person collaboration with flexibility - providing clear expectations while respecting the diverse needs of our workforce. Our workplace model is designed around intentional in-person interaction, collaboration, connection, creativity and flexibility:
  • For most teams, this means coming into the office two days per week.
  • Employees living more than 50 miles from an office location, out of state employees, and employees in certain member-facing roles should work with their manager to determine in-office time based on business need.
  • For employees with medical conditions that may impact their ability to work in-office, we are committed to engaging in an interactive process and providing reasonable accommodations to ensure their work environment is conducive to their success and well-being.

The Company reserves the right to require more presence in the office based on business needs, and requirements are subject to change with periodic reviews.

Physical Requirements:

Office Environment - roles involving part to full time schedule in Office Environment. Based in our physical offices and work from home office/deskwork - Activity level: Sedentary, frequency most of work day.

Please click here for further physical requirement detail.

About Blue Shield Of California

Blue Shield of California is a not-for-profit health plan provider that has been providing Californians with access to high-quality healthcare for over 80 years. The company offers a range of health insurance products and services to individuals, families, and employers. Blue Shield of California is committed to improving the health and wellbeing of its members and the communities it serves. The company is also committed to sustainability and has implemented a number of initiatives to reduce its environmental impact.
Learn more about Blue Shield Of California
Size
7,000 employees
Industry
Founded
1981

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