RDO Equipment Co.

Product Specialist - Vermeer

RDO Equipment Co. • $70K — $90K *
Fresno, CA 93722In-Person
Manufacturing & Automotive
Less than 5 years of experience
Today
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Job Overview by Ladders

Qualifications

  • 5+ years of sales experience in equipment or a related industry
  • Strong understanding of local market conditions
  • Excellent interpersonal and communication skills
  • Technical proficiency in equipment and data systems
  • Independent work ethic with ability to prioritize tasks
  • Commitment to professionalism and safety
  • Valid work authorization to work in the U.S.

Responsibilities

  • Increase market share for aftermarket products in assigned territory
  • Build and nurture industry relationships while tracking market opportunities
  • Develop and present tailored equipment packages and pricing proposals
  • Conduct product demonstrations and technical presentations
  • Coordinate machine deliveries and deliver on-site training
  • Maintain customer communication to ensure satisfaction and long-term success
  • Collaborate with internal teams on product and market insights
  • Identify additional sales opportunities and refer leads accordingly
  • Provide ongoing training support to customers and team members

Benefits

  • Average earnings of $70,304 to $90,000+ in your first year
  • Competitive compensation based on experience and expertise
  • Comprehensive benefits package to support overall well-being
  • Company culture that emphasizes core values and teamwork
  • Strong focus on work-life balance and professional growth opportunities
Full Job Description
Join RDO Equipment Co. as a Product Specialist for Vermeer, where your expertise will help drive customer success and business growth across the region. In this role, you'll serve as a trusted advisor on Vermeer equipment, working closely with customers and sales teams to deliver value-added solutions, strengthen relationships, and maximize market share. If you enjoy combining technical product knowledge with sales strategy and customer engagement, we invite you to apply today!

What's In It For You:

  • Average $70,304 to $90,000+ your first year, with top earners well into six figures
  • Competitive compensation to reflect your experience, leadership, and industry expertise.
  • A comprehensive benefits package that supports your well-being. For more details and to view these offerings, visit RDO's benefits page.
  • A company that lives by its core values: they're not just words on a wall - they're how we work, grow, and lead. Click here to learn more.


What You Will Do:

  • Market Growth: Increase market share and profitability for aftermarket products within your assigned territory.
  • Relationship Development: Build strong industry relationships and maintain real-time awareness of market activity and opportunities.
  • Sales Execution: Develop equipment packages, set pricing, pre-qualify customers, and prepare and present professional proposals.
  • Product Demonstrations: Schedule and conduct product demos and technical presentations to showcase equipment capabilities.
  • Delivery & Training: Coordinate machine deliveries and provide onsite operation and maintenance training for customers.
  • Customer Follow-Up: Maintain ongoing communication with customers to ensure satisfaction and long-term success with equipment.
  • Cross-Team Collaboration: Communicate with store leadership, sales teams, and manufacturing partners on product, technical, and commercial topics.
  • Opportunity Identification: Identify additional parts, service, and sales opportunities and refer leads to appropriate teams.
  • Training Support: Provide ongoing product training to customers and internal team members.
  • For a complete list of duties and responsibilities, view the full job description here.


What You Will Need:

  • Independent Work Ethic: Ability to work autonomously while managing responsibilities and territory priorities.
  • Sales Experience: Prior sales experience and/or training, preferably within equipment or a related industry.
  • Market Knowledge: Understanding of local market conditions and customer applications.
  • Communication Skills: Strong interpersonal and communication skills to build relationships and influence decisions.
  • Technical Proficiency: Solid computer skills and ability to utilize internal systems for tracking and reporting.
  • Professionalism: Dedication to safety, teamwork, and representing RDO Equipment Co. in a positive manner.
  • Valid work authorization: Candidates must have valid work authorization and be able to work in the U.S. without company sponsorship.


Why You'll Love It Here:

  • Close-knit team: Regular team-building events and outings.
  • Work-life balance: In Fresno, we want you to live a balanced life, so we take providing flexibility and work-life balance seriously.
  • Culture: We foster a culture of learning, teamwork and professional growth in Fresno. This includes regular training and certifications in Vermeer and engine manufacturers.


About RDO Equipment Co.

RDO Equipment Co. is a family-owned company founded in 1968 that sells and supports agriculture, construction, environmental, irrigation, positioning, and surveying equipment from manufacturers including John Deere, Vermeer, and Topcon. The company has more than 75 locations across the United States, Europe, and Russia. RDO Equipment Co. also offers equipment rental, parts, and service, and has a division that specializes in pre-owned equipment. The company is committed to sustainability and has implemented several initiatives to reduce its environmental impact, including using solar power at some of its locations.
Learn more about RDO Equipment Co.
Size
5,200 employees
Industry
Manufacturing & Automotive
Net Income
$50 million
5 Year Trend
+5%
Revenue
$2.3 billion
NASDAQ
RDO
* Ladders Estimates

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