This Position reports to:
Product Marketing Director ELSP/ELSB
Your role and responsibilitiesIn this role, you will have the opportunity to d evelop and execute product marketing strategies for Canada aligned with global strategy to meet business objectives. Each day you will lead go-to-market planning and execution, including launch readiness, sales enablement, and customer-facing support to drive sales and services performance. You will also support Product Management in optimizing the NEMA low-voltage distribution portfolio ( load centers /breakers), including lifecycle management (development, pricing, profitability, and maintenance) to maximize ROI.
The work model for the role is: hybrid
This role is contributing to the
Electrification division for Smart Buildings. You will be mainly accountable for:
Strategy:- Lead product launch readiness end-to-end, including go-to-market plan, value proposition, competitive positioning, voice-of-customer input, pricing, stocking readiness, and training; advocate market needs to global teams and coordinate cross-functional execution.
- Translate standards, market inputs, and customer needs into product roadmaps, specifications, and
development/transfer business cases.
Sales Enablement :- Support Sales growth by delivering go-to-market activities, sales enablement, and
customer-facing support (meetings, trade shows, quotations).
Analysis : - Analyze market size, trends, customer requirements, and competitors to identify gaps and position ABB's offering effectively.
Product Offering: - Partner with Product Management to optimize the NEMA low-voltage distribution portfolio ( load centers /breakers), ROI, and lifecycle performance (launch, maintenance, pricing, profitability).
- Drive offering development and enhancements from project specification through launch, proposing differentiated solutions that meet customer needs.
Training :- Create and deliver product communications and training materials (technical + sales) for internal teams and external customers to improve sales efficiency.
Technical expertise : - Provide support on quality and resolution by monitoring warranty cases and key quality cost drivers and ensuring timely corrective actions.
Financial Targets: - Achieves product marketing targets and budgets by overseeing progress regularly and defining and implementing improvement plans as needed.
Relationship Building: - Builds and maintains strong relationships with new and existing customers to ensure ongoing customer satisfaction.
ABB Representation: - Uphold ABB's values and ensure compliance with the code of conduct, applicable
regulations/standards, HSE requirements, and sustainability/circular-economy commitments while working cross-functionally (engineering, manufacturing, quality, supply chain, logistics). - Represent ABB on industry and standard committees upon assignment/nomination and as per needs .
Qualifications for the role- You have a minimum of 5 years of experience in product management of NEMA low voltage distribution load centers/breakers and/or extensive knowledge or proven experience of low voltage distribution products
- Possess an enhanced knowledge and experience of Canada Market, channel to market, launch strategies, the Canadian Electric Code and relevant product standard
- Bachelor's degree in engineering (electrical or mechanical)
- Demonstrated knowledge in development and implementation of Marketing and Sales strategy for NEMA panel boards.
- Sound technical knowledge of electrical distribution equipment.
- You are at ease communicating in French and English. French is required. English is also required to communicate with customers outside Quebec on a regular basis.
- Excellent verbal and written communication skills.
