Product/Performance Marketing Manager - Business Personal Systems (BPS) Commercial Workspaces

Role Summary

You thrive in a fast-paced environment and can take initiative with little direction. You have a strong gut, but your strategies are backed by data, and you iterate on your approach by gathering feedback from various sources including AI tools.

As the Commercial Workspace Product Marketing Manager, you will develop the end-to-end product and solution marketing strategy for the ecosystem around the PC, spanning docks, displays, peripherals, software solutions, and security, with a heavy emphasis on SMB customers. You will create the integrated portfolio marketing plan, positioning strategy, value propositions, key selling points, go-to-market guidance, and product marketing insights that connect these product and solution lines into a cohesive workspace story before, during, and after announcement.

In addition, you will broaden that strategy into Performance Marketing by developing integrated demand generation campaigns, managing campaign briefs through execution, activating across digital, social, email, channel, and events, and influence optimizing media and content based on performance. You will track campaign KPIs and business impact, coordinate agencies and creative production, support market and channel activation, and help deliver pipeline and revenue outcomes.

You'll work hand-in-hand with the Product/Software Marketing Managers for each individual product and solution line, as well as product management, sales, channel marketing, regional marketing, and Demand Capture teams, to align strategies and activation plans, ensure our solutions meet SMB and Enterprise customer needs, and help HP stand out in a competitive landscape.

You'll also work closely with your creative execution teammates, who serve as the conduit to our agencies, delivering project briefs that outline your workspace strategy, approach, campaign requirements, and asset plans to inform creative briefs that bring your vision to life.

Responsibilities

• Develop and deliver end-to-end workspace strategic marketing plans across the lifecycle of the Commercial portfolio, connecting docks, displays, peripherals, software solutions, and security into an integrated ecosystem around the PC, with a heavy emphasis on SMB.
• Develop integrated demand generation campaigns that convert demand into pipeline, opportunities, adoption, and revenue.
• Manage product marketing and campaign briefs from strategy through execution, including audience, asset, channel, timing, budget, and KPI requirements.
• Activate across digital, social, email, channel, events, HP.com, and other paid and owned programs.
• Optimize media, content, messaging, and asset deployment based on campaign performance and conversion outcomes.
• Track campaign KPIs and business impact, and recommend actions to scale, improve, or stop based on performance.
• Coordinate agencies and creative production, and support market and channel activation with content and asset playbooks and partner-ready assets.
• Project manage workspace and performance marketing deliverables.
• Collaborate with key stakeholders (GBU, NPI, GTM, 4P, MMLs) to identify, plan, and deliver critical GTM and sustaining marketing assets to enable sales and establish KPIs for regular reports across the BPS portfolio.
• Conduct customer research and market analyses to understand the competitive landscape, establish workspace differentiators and value propositions, and lead development of key messages, narratives, and KSPs.
• Create new and contribute to existing marketing documentation, including website and store copy, white papers, campaign assets, and more, to articulate the benefits of products in workspaces, the problems they solve, and the experiences and capabilities they enable.
• Use AI tools such as Copilot, ChatGPT, and DeepSights to create more efficient workstreams, bring innovative ideas forward, and review ideas, strategies, and briefs.
• Understand, advocate for, and represent the voice of the customer throughout all aspects of the customer journey.
• Identify gaps and opportunities to streamline current BPS processes and improve funnel conversion.
• Take initiative to solve problems when conflicting needs arise, clarify asks and rationale, and navigate with calm, discipline, and a sense of what is right for HP.
• Manage budget, costs, project timelines, agency coordination, and campaign delivery.

Primary Ownership

• Workspace product and solution marketing strategy
• Paid and owned programs
• Campaign strategy and execution
• Mid- and lower-funnel activation
• Asset deployment and channel assets
• Campaign measurement and optimization
• Market and channel activation
• Pipeline and revenue outcomes

Performance KPIs

• Channel readiness and enablement effectiveness
• Vertical and cross-product-line market penetration
• Workspace success and adoption
• Campaign engagement and conversion
• Marketing-influenced pipeline and revenue
• Campaign performance and optimization impact

Deliverables

• Competitive portfolio positioning strategy
• NPI/NSI and Sustaining Marketing Plans
• Integrated demand generation campaign plans and briefs
• Value Proposition Definition / KSP identification
• Messaging testing strategy and analysis
• Influence Source Messaging
• Asset / Messaging / Playbook
• Market and channel activation playbooks
• Campaign KPI scorecards, performance reporting, and optimization recommendations

Qualifications

• 6+ years of experience in Product/Solution Marketing, Performance Marketing, Demand Generation, or Brand Marketing.
• 4+ years in B2B-related work.
• Proven ability to articulate and communicate vision and narratives and translate them into measurable campaigns.
• Experience managing integrated campaigns across digital, social, email, ABM, channel, and events.
• Experience defining KPIs, analyzing campaign effectiveness, and optimizing media and content based on performance.
• Demonstrated competence at leading and inspiring cross-functional teams and agency partners to action.
• Mastery in writing product/solution positioning materials and experience partnering with Marketing and Public Relations on customer messaging.
• Strong business acumen and deep understanding of product, sales, marketing, budget, and execution constraints.
• Ability to create and leverage product and performance marketing frameworks to operationalize and drive consistency of narrative, launch deliverables, activation, and measurement.
• Aptitude to synthesize data, insights, research, and campaign performance to develop business cases and improve customer product fit and conversion.
• Skilled in identifying market opportunities and articulating competitive differentiators.
• MBA or equivalent experience preferred.

The pay range for this role is $105,050 to $161,800 USD annually with additional
opportunities for pay in the form of bonus and/or equity (applies to United
States of America candidates only). Pay varies by work location, job-related
knowledge, skills, and experience.

Benefits:

HP offers a comprehensive benefits package for this position, including:

* Health insurance
* Dental insurance
* Vision insurance
* Long term/short term disability insurance
* Employee assistance program
* Flexible spending account
* Life insurance
* Generous time off policies, including;
* 4-12 weeks fully paid parental leave based on tenure
* 11 paid holidays
* Additional flexible paid vacation and sick leave (US benefits overview
[https://hpbenefits.ce.alight.com/])

The compensation and benefits information is accurate as of the date of this
posting. The Company reserves the right to modify this information at any time,
with or without notice, subject to applicable law.

Job -
Marketing

Schedule -
Full time

Shift -
No shift premium (United States of America)

Travel -
Not Specified

Relocation -
No