aytm "Ask Your Target Market" is looking to hire a proven Growth Marketing Manager to join our growing marketing team. This is a remote work position.

DESCRIPTION:

As Growth Marketing Manager, you will be responsible for planning and executing a comprehensive digital marketing plan that increases brand awareness, generates sales-ready leads, builds a revenue pipeline for the sales organization, and drives expansion and retention across the existing customer base. You will play a critical role both in managing and supporting marketing programs at scale, including SEO, digital advertising, email campaigns, social media, content creation, event support, community-building, lead nurturing activities, ABM initiatives, and lifecycle campaigns for existing accounts.

The ideal candidate is a revenue-focused full stack marketer passionate about marketing-sales alignment, has experience in the MR/Insights industry or B2B SaaS space, and loves tackling new and interesting challenges.

Responsibilities:

• Works alongside the Growth Marketing team to hit marketing KPIs around MQLs, SQLs, closed-won revenue, expansion pipeline influenced, and retention/NRR impact.
• Drives new marketing and sales qualified leads through website CTAs, landing pages, and lead generation campaigns.
• Builds and optimizes lead nurturing processes utilizing email, webinars, content, paid media, social and other forms of engagement.
• Owns lifecycle marketing for the existing customer base - designing which campaigns and nudges reach which accounts, and when, based on usage signals, renewal timing, and expansion readiness - in close partnership with CS and Account Management on health scores and triggers.
• Supports the creation and execution of ABM initiatives targeting high-value prospects and existing customers, and coordinates customer story sourcing - pulling positioning from PMM and handing production to Creative - as a campaign orchestrator rather than a content creator.
• Manages community-building efforts for existing customers, fostering engagement and advocacy through forums, user groups, and other channels that strengthen retention and expansion.
• Leverages AI tools and workflows to drive campaign efficiency - from audience segmentation and personalization to content generation, performance analysis, and marketing automation - continuously identifying opportunities to apply AI across the marketing stack.
• Partners with outside agencies/contractors to support growth marketing efforts.
• Owns and optimizes the marketing/sales technology stack to support automation and attribution reporting.
• Manages and maintains customer and prospect database hygiene, segmentation, and lead scoring models.
• Leads research, strategy and execution of SEO initiatives.
• Supports the sales team members through the development and management of sales enablement assets / collateral.

What we are looking for:

• Minimum 5+ years of digital marketing experience at a B2B SaaS organization
• Experience working in the Market Research / Consumer Insights industry highly desirable, although not required
• Highly proficient in HubSpot's marketing automation software
• Demonstrated experience in digital ad platforms (Google Ads, LinkedIn)
• Fluent in project management software
• History of working effectively in remote, fast-paced and high growth environments
• Solid experience creating and executing integrated marketing campaigns using tactics that include live events, webinars, digital advertising, and social networking.
• Experience building, launching and reporting on campaigns using MA/CRM platforms
• Experience with targeting, segmentation, and list acquisition to build prospect lists for demand gen campaigns.
• Strong understanding of the role that content plays in the B2B buyer's journey
• Familiarity with the technical sales cycle and how to employ marketing communication strategies to nurture leads, drive adoption, and accelerate growth.
• Must be a self-starter and must be able to work individually and with diverse teams.
• Relationship management skills with ability to build rapport, influence, and deepen relationships with stakeholders

What we offer:

A work environment built around empathy, creativity, curiosity, organic growth and an abundance mindset. We're a fun and vibrant group of people, dedicated to putting in the hard work to make a platform we are proud of, serving the needs of our clients with empathy, and making aytm an incredible place to work. We were recently awarded 2021 Inc 5000 Fastest-Growing Private Company and 2021 Inc Best Places to Work. We're also fully virtually, which means you'll be working remotely from the location of your choosing* (home, coffee house, library). While being a Zero-commute company and providing you with an amazing level of freedom, convenience, and flexibility, it requires a certain inner discipline and capacity to be effective at a distance. Remote work experience is preferred, but not required.

Additional benefits include:

• Unlimited PTO - With a required minimum number of days taken each year
• Affordable Insurance -$0 deductible Health plans plus dental, vision, and more!
• 401k retirement - Account with automatic company contributions
• Flex Work - Work when and how it makes sense for your life, and your team
• Dependent Care - a pre-tax benefit account that you can fund to pay for eligible dependent care services

• Professional Development - Bring your professional Development needs to the table and get your career nourished

• Travel Programs - We have various company-funded travel programs for ALL employees despite role or level.

• In-Home Snack allowance - Who doesn't love some yummies to get you through the day?

• Cellphone/Internet credits - Get tax-free credits to use toward your cell phone and internet utilities.

• Equipment and Structured Onboarding - We will provide you will the equipment and tools you need along with great onboarding courses to make sure you are set up for success.
• Paid Volunteer Time - We support you helping others
• Great colleagues and an opportunity to sail into uncharted waters with a profitable company that is changing its industry!

*While this is a remote-work position, employees should reside within the following states: AL, AK, AZ, AR, CA, CO, CT, DE, DC, FL, GA, HI, ID, IL, IN, KY, LA, ME, MI, MS, MT, NC, NE, NV, NH, NJ, NM, NY, NC, ND, OH, OK, PA, RI, SD, TN, TX, UT, VA, VT, WA