Product Marketing, Personas (Clay for Marketing)We're seeking a Product Marketer to lead Clay's expansion into the marketing persona - a high-impact role focused on reaching a meaningful new audience within our existing customer base and beyond. Clay grew up selling into GTM/RevOps, and while marketers represent a significant share of our customer base, the story for them is still underdeveloped.
You'll own the positioning, use cases, and campaigns that help marketers understand what GTM engineering means for their work. Partnering closely with our GTM team, you'll stay close to real customer conversations to shape how this persona evolves over time.
What You'll Do- Build the Clay for Marketing playbook - Own the positioning, use cases, and campaigns that help marketers understand what Clay enables for their work
- Translate Clay to a new audience - Adapt Clay's positioning - historically built for RevOps - so it lands credibly with marketers
- Communicate ROI in marketer language - Build positioning and assets tightly aligned with the outcomes marketing teams are measured on
- Drive cross-sell within existing customers - Partner with a specialized expansion team to reach the marketing persona inside current accounts and grow Clay's footprint
- Stay close to customer conversations - Get looped into real sales deals, talk to prospects, and use those insights to refine positioning and assets
- Prioritize the highest-leverage use cases - Identify which marketing use cases and sub-personas to start with, rather than spreading thin
- Set the foundation for new personas - Develop a framework Clay can reuse as we expand into additional personas over time
- Partner with EPD on persona-specific gaps - Surface product feedback when justified, and partner with Product to close it
- Use AI tools to work smarter - Integrate AI tools (including Clay) to automate routine tasks and make your work more effective
What You'll Bring- 5+ years of professional experience in product marketing or growth marketing
- Nice to have: experience as a marketing generalist, ideally at an early-stage company where you owned multiple parts of the function
- Experience in marketing a GTM product, or prior B2B SaaS product marketing experience
- Strong positioning and messaging craft, with the ability to communicate ROI in language marketers care about
- Strong visual design craft - you can tell a story visually in slides and ship a great one-pager
- Marketing acumen - you can credibly talk to our ICP and understand the craft
- 0 1 comfort - you can handle finding product-market fit, and help guide various cross-functional teams (EPD, Ops, New Verticals, etc.)
- Commercial acumen - you'll identify the highest-leverage use cases and personas to start with, rather than spreading thin
- Comfortable being external-facing and excited to connect with prospects and customers
