Product Marketing Manager

Venn Software Inc

$80K — $110K *
Consumer Technology
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 3+ years of full-time experience, including 2+ years at a top consulting firm, investment bank, or tech company, plus 1 year at a startup or as a creator/influencer.
  • Strong grasp of product positioning and audience growth strategies.
  • Experience with website content optimization, SEO, and conversion tactics.
  • Proficient in data analysis and iterative experimentation.
  • Exceptional copywriting and storytelling abilities.
  • Strong collaboration skills with cross-functional teams.
  • Project management experience from start to finish.
  • Self-starter with the ability to execute independent strategies.

Responsibilities

  • Oversee the website, content strategy, customer communications, and onboarding to enhance user acquisition and retention.
  • Manage all social media channels, creating and curating content and case studies to build brand awareness.
  • Define and refine product perceptions in the market through effective storytelling.
  • Create and implement strategies for blogs, case studies, and email campaigns focusing on conversions.
  • Collaborate with sales and product teams for seamless onboarding and effective communication.
  • Iterate on website messaging to boost conversions and clearly convey product value.
  • Lead go-to-market strategies for new product launches.
  • Test and refine messaging and content distribution strategies for market presence enhancement.

Benefits

  • Generous equity ownership opportunity aligning personal success with company growth.
  • Comprehensive medical, dental, and vision insurance coverage.
  • Chance to influence the future of business banking in Canada and beyond.
Full Job Description
What You'll Be Doing
  • Oversee Venn's website, content strategy, customer emails, and onboarding flows to improve acquisition and retention.
  • Own and operate all social media channels, including LinkedIn, curating content and case studies for both the Venn brand and our founders to grow awareness and authority
  • Define and refine how Venn's products are perceived in the market, crafting compelling narratives that resonate with different ICPs.
  • Create and execute a strategy for blogs, case studies, email campaigns, and educational content that drive conversions and engagement.
  • Work closely with sales and product to ensure seamless onboarding and communication throughout the lifecycle.
  • Manage and iterate on our website to enhance messaging, drive conversions, and communicate product value effectively.
  • Lead go-to-market strategies and execution for new product launches.
  • Continuously test messaging, content formats, and distribution strategies to refine Venn's market presence.

What we're looking for:
  • Minimum 3+ years of full-time (non-internship) experience, including a minimum 2+ years at a tier-1 consulting firm, investment bank, or major technology company, plus at least 1 year of experience at a startup, as a founder, or as a creator/influencer
  • Strong understanding of product positioning, content distribution, engagement metrics, and audience growth.
  • Experience optimizing website content, SEO, and conversion rates.
  • Ability to analyze data, run experiments, and iterate based on insights.
  • Excellent copywriting, editing, and storytelling skills.
  • Strong cross-functional collaboration skills, especially with product and sales teams.
  • Ability to manage projects end-to-end, working with internal teams and contractors.
  • Self-starter and able to own and execute strategies end-to-end

Bonus Points
  • Experience at an early-stage or fast-growing startup
  • Experience at a fintech

Perks & Benefits
  • Healthy equity ownership, among the most generous in the market, aligning your success with the company's growth
  • Comprehensive coverage of medical, dental, and vision insurance
  • Opportunity to shape the future of business banking in Canada and beyond

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