As a Product Marketing Manager, you will own positioning and category narrative, translate product innovation into commercial advantage, arm Sales with clear, differentiated messaging, systematize competitive strategy, and elevate how we present to enterprise buyers. You'll partner closely with Product, Sales, and Revenue leadership-but this is a builder role. You'll be expected to think strategically while also writing messaging, creating sales assets, analyzing competitors, enabling go-to-market teams, and continuously refining our story based on customer and market feedback.
In this role, you will:1. Category & Positioning Strategy- Define and refine Topsort's market narrative
- Articulate why infrastructure > legacy ad servers
- Clarify our perspective on CDPs, AI, auction optimization, and monetization
- Develop clear messaging by ICP, region, and maturity stage
- Ensure consistency across all sales and marketing touchpoints
2. Competitive Intelligence & Enablement- Own competitive positioning frameworks
- Create structured battlecards and objection guides
- Identify recurring loss patterns and sharpen response
- Turn competitive pressure into narrative advantage
3. Product Launch Strategy- Lead go-to-market strategy for new modules and features
- Translate product functionality into revenue impact
- Define value propositions by persona
- Support pricing positioning in partnership with RevOps
4. Sales Messaging & Enterprise Assets- Create high-quality pitch narratives
- Develop executive-level messaging frameworks
- Standardize ROI stories and monetization cases
- Improve enterprise confidence in strategic deals
5. Market Segmentation & ICP Clarity- Define target verticals and maturity tiers
- Align messaging by region (LATAM, EMEA, NA, APAC)
- Clarify where we win most decisively
- Help Sales prioritize with strategic clarity
What (we think) you need to be successful- Bachelor or Master's degree in Marketing, Business or a related field; technical background is a plus
- 5-8+ years in B2B SaaS or ad tech product marketing
- Experience scaling from ~$10-40M ARR toward $100M+ ARR
- Strong commercial instincts and customer empathy
- Able to simplify complex infrastructure and technical concepts
- Strong positioning, messaging, and storytelling skills
- Analytical enough to partner with RevOps, Sales, and Product
- Strategic thinker who enjoys getting hands-on to execute
- Comfortable moving fast with ambiguity and limited structure
- Excellent cross-functional collaboration and stakeholder management
- Bias toward action with strong ownership and accountability
Nice to have- Retail media, ad tech, marketplace, or infrastructure experience
- Experience defining a new category or subcategory
- Experience supporting enterprise sales teams globally
What We ValueAt Topsort, we seek professionals who embody the following qualities to drive our mission forward:
- Deep dive into details: Professionals who are not content with superficial answers and dive deeply into the details to uncover root causes and optimal solutions.
- Team first: A low need for individual recognition, always prioritizing collective results over personal credit.
- You thrive with ambiguity: Exceptional ability to tackle open-ended problems in unstructured environments, turning chaos into structured innovation.
- Adaptability: Willingness to learn, mentor, lead, and follow as the situation demands, fostering growth at all levels.
- Urgency: A disproportionate sense of urgency in execution, while keeping scalability and the creation of replicable processes in mind to ensure long-term success.
- Curiosity: Genuinely curious individuals who can quickly learn difficult concepts and apply them effectively.
Do you sound like the right fit? Let's dive right in!
