Product Marketing Manager

Serval Inc

$120K — $150K *
Consumer Technology
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 3+ years experience in product marketing at a high-growth B2B tech company
  • Experience in sales enablement as a key focus
  • Strong oral and written communication skills, including technical content
  • Willingness to travel domestically to train Account Executives
  • Bachelor's degree required

Responsibilities

  • Build and scale the sales enablement program and onboarding curriculum
  • Create high-impact content such as one-pagers and cheatsheets
  • Translate complex product capabilities into clear messaging for AEs
  • Partner with Engineering and Sales leadership for effective AE training
  • Identify friction points in the sales process and create supporting assets
  • Analyze Gong call data to iterate on enablement materials

Benefits

  • Impact: Play a critical role in shaping product and company success.
  • Growth: Opportunity to build a new AI product and grow with the company.
  • Culture: Join a team that values innovation, ownership, accountability, and fun.
Full Job Description
About the role:

Serval is hiring a Product Marketing Manager to build and scale our sales enablement engine. Unlike traditional PMM roles that focus on blogs and webpages, this role sits directly on the critical path of revenue generation - helping Account Executives ramp faster, deliver stronger demos, and confidently communicate Serval's value in enterprise sales cycles.

Customer perception of Serval is primarily shaped through conversations with our Sales team. A core responsibility of this role is translating complex AI capabilities into messaging, narratives, and enablement materials that AEs can quickly internalize. You'll build scalable onboarding and everboarding curriculum as well as high-leverage assets such as discovery guides and cheatsheets that accelerate AE ramp time as we grow from 20 to 200 sellers and beyond.
Who you are:

The ideal candidate for this role is a product marketer with high technical aptitude, strong public speaking skills, and a track record of working closely with Sales in B2B technology companies. We're considering candidates at multiple levels, from Product Marketing Manager to Senior Product Marketing Manager, and will align the role title and scope based on experience. You'll be a great fit if:
  • You're excited to get in the weeds with engineers and understand the technology as deeply as a PM would (fun fact: we don't have PMs at Serval by design)
  • You're energized by the idea of getting up on stage and presenting to 50 AEs
  • You find joy in distilling a set of complex ideas into a one-pager cheatsheet without losing the essence
  • You learn at breakneck speed, because we ship new features at a high velocity
  • You're a problem solver at heart who will wake up every day thinking "How do I make reps productive faster?"
What you'll do:
  • Build and scale the sales enablement program, including the onboarding curriculum, demo certification, objection handling, and competitive education
  • Improve sales ramp time and effectiveness by creating high-impact content such as one-pagers and cheatsheets
  • Translate complex product capabilities into clear messaging, sales narratives, and customer-facing value propositions that AEs can quickly internalize and deliver confidently
  • Partner closely with Engineering and Sales leadership to ensure AEs are prepared to position and sell new capabilities effectively
  • Identify friction points in the sales process and build assets that help move deals forward
  • Listen to Gong calls regularly to understand what's working / what's not and use those insights to continuously improve enablement materials
What you'll need:
  • 3+ years of product marketing experience at a high-growth B2B technology company, with sales enablement being a key component
    • This role will be leveled according to the number of years of experience
  • Strong oral and written communication for various audiences, including technical content
  • Willingness to travel domestically to train AEs at other offices
  • Bachelor's required


What We Offer
  • Impact: Be a key player in shaping the success of our product and company.
  • Growth: Build a fundamentally new AI product offering with the support of our experienced team and investors. Grow rapidly with the company.
  • Culture: Join a culture that values innovation, ownership, accountability, and fun.

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