Product Marketing ManagerNew York, NY • Full-Time • Marketing
ResponsibilitiesPosition & Messaging (Core Focus): Develop and own core positioning and messaging framework, translate complex AI capabilities into clear narratives, partner with product to shape how new features are framed.
Go-to-Market Strategy: Own GTM strategy and execution for product launches, define launch tiers and success criteria, build and manage cross-functional launch plans.
Market & Customer Research: Lead ongoing market research and ICP refinement, synthesize buyer insights into actionable frameworks, partner with customer success.
Content & Campaign Support: Partner with content and demand gen teams to brief, review, and approve marketing content, develop thought leadership angles.
Competitive Intelligence: Own competitive intelligence function, build and maintain battlecards, synthesize research into strategic recommendations.
Launch new products to market: Own end-to-end product launches including go-to-market messaging, sales enablement materials, and content creation. Partner cross-functionally with product, sales, and design to ensure launches land with clarity and impact across all channels.
Sales Enablement- Equip sales reps with localized materials, talk tracks, case studies, and competitive intelligence ahead of events and meetings
- Collaborate with sales on territory goals, messaging, and priorities to ensure field programs are tightly aligned with revenue objectives
- Attend customer-facing meetings and events when marketing presence adds value
Qualifications5+ years product marketing experience, ideally at B2B SaaS or AI company; fashion/retail/creative tech a plus. Proven ability to develop positioning and messaging that drives pipeline. Strong strategic instincts paired with ability to execute. Experience building GTM plans for product launches.
Benefits- Competitive salary and equity options
- Comprehensive benefits package including health, dental, and vision insurance
- Opportunity to work on cutting-edge AI technology with a high-impact team
- Fully remote with a supportive company culture
- Be part of a rapidly growing company with significant growth potential
Compensation- The base salary range for this role is $150,000 - $190,000 annually, depending on experience. This position is also eligible for a performance-based bonus and equity.
