Product Marketing Manager, Model API

Baseten

$120K — $145K *
Consumer Technology
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 3-8+ years of product marketing experience, with a focus on developer tools, cloud infrastructure, or SaaS.
  • Proven history of creating technical marketing content for developer audiences.
  • Knowledge of the LLM landscape, including model training techniques and distinctions between open and closed weights.
  • Strong communication skills to simplify complex technical information.
  • Comfortable collaborating with engineering teams to understand product capabilities.
  • Familiarity with developer ecosystems and modern software development methodologies.
  • Experience in a fast-paced startup environment, demonstrating adaptability and agility.

Responsibilities

  • Develop clear messaging that highlights the value of Baseten's inference platform.
  • Shape market perceptions of model types and their significance in inference.
  • Lead the go-to-market strategy for launching new features and products.
  • Create high-quality marketing materials such as white papers and customer case studies.
  • Provide resources and programs for sales teams to articulate Baseten's offerings.
  • Conduct market analysis to inform positioning strategies in the AI landscape.

Benefits

  • Competitive compensation with meaningful equity options.
  • Full coverage of medical, dental, and vision insurance for employees and dependents.
  • Flexible PTO policy including a company-wide Winter Break.
  • Paid parental leave for employees.
  • Fertility and family-building support through Carrot.
  • Company-sponsored 401(k) plan.
  • Opportunities for exposure to various ML startups for learning and networking.
Full Job Description
THE ROLE:

We are seeking an experienced Product Marketing Manager with a strong background in engaging developer audiences and delivering impactful go-to-market programs for native AI and enterprise companies. This role requires someone who is both technically savvy and strategic, with a proven track record of crafting compelling product narratives and building marketing assets that resonate with technical decision-makers. This role is specifically focused on our Model API product offering at Baseten.

If you're passionate about AI infrastructure, developer engagement, and simplifying complex technologies for real-world adoption, we want to hear from you.

RESPONSIBILITIES:
  • Positioning & Messaging: Develop clear and differentiated messaging that articulates the value of Baseten's inference platform to developers and enterprise customers.
  • Narrative Development: Shape how the market thinks about closed-to-open weights models and what matters most when building inference.
  • Go-to-Market Strategy: Own the launch process for new features and products, collaborating closely with product, engineering, sales, and growth teams.
  • Content Development: Create high-quality marketing assets, including white papers, technical blogs, demos, and customer case studies.
  • Sales Enablement: Build resources and programs that empower our sales teams to effectively communicate Baseten's capabilities and benefits.
  • Market Insights: Understand the fast-moving AI market and build competitive and market analysis to inform product positioning strategies.

REQUIREMENTS:
  • 3-8+ years of experience in product marketing, preferably in developer tools, cloud infrastructure, or SaaS.
  • Proven success creating technical product marketing content and campaigns targeting developer audiences.
  • Working understanding of the LLM landscape: post-training, open-weight and closed models, training techniques.
  • Excellent written and verbal communication skills, with the ability to simplify complex concepts.
  • Technically adept and comfortable working with engineering teams to understand product capabilities.
  • Familiarity with developer ecosystems, APIs, and modern software development practices.
  • Worked at a fast-moving startup and can adjust quickly. Ability to thrive in a dynamic, fast-paced environment with multiple stakeholders.


BENEFITS
  • Competitive compensation, including meaningful equity.
  • 100% coverage of medical, dental, and vision insurance for employee and dependents
  • Flexible PTO policy including company wide Winter Break (our offices are closed from Christmas Eve to New Year's Day!)
  • Paid parental leave
  • Fertility and family-building stipend through Carrot
  • Company-facilitated 401(k)
  • Exposure to a variety of ML startups, offering unparalleled learning and networking opportunities.

Apply now to embark on a rewarding journey in shaping the future of AI! If you are a motivated individual with a passion for machine learning and a desire to be part of a collaborative and forward-thinking team, we would love to hear from you.

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