Waymo

Product Marketing Manager, Market Growth & Expansion

Waymo$210K — $259K *
Consumer Technology
8 - 10 years of experience
Job Overview by Ladders

Qualifications

  • 10+ years in product marketing or market management within a B2C tech setting
  • Proven track record of translating strategy into execution
  • Experience in developing go-to-market plans for market launches and expansions
  • Strong analytical and strategic marketing skills
  • Ability to leverage product capabilities and market insights effectively

Responsibilities

  • Own development and execution of go-to-market plans for launches and expansions
  • Partner with Product and Market Operations for launch readiness
  • Monitor marketing health metrics and develop targeted improvement plans
  • Translate market insights into actionable marketing strategies
  • Coordinate with cross-functional teams to ensure consistent messaging execution

Benefits

  • Participation in Waymo's discretionary annual bonus program
  • Eligibility for equity incentive plan
  • Access to a generous Company benefits program
  • Occasional market travel for research and offsite meetings
Full Job Description
In this hybrid role, you will report to our Group Product and Growth Marketing Lead.

You will:
  • Own go-to-market plan development and execution for specific market launches, expansions, or capability rollouts, including messaging, positioning, and launch readiness within a defined scope.
  • Partner with Product and Market Operations to support launch readiness, ensuring marketing plans reflect product capabilities, constraints, and timelines.
  • Monitor marketing health metrics in existing markets, and partner with cross-functional teams to identify issues and develop targeted plans to improve performance. Including building or integrating the right methods, dashboards, and AI tools to do this at scale.
  • Translate market insights into execution, leveraging research, campaign performance, and local signals to refine messaging and tactics.
  • Coordinate with Brand, Growth, Engagement, and PR teams to ensure consistent execution of narratives and market-specific details.


You have:
  • 10+ years in product marketing or market management leadership within a B2C technology company, with experience bringing complex consumer products or services to market.
  • Demonstrated ability totranslate strategy into execution, including messaging, campaign inputs, and launch coordination.
  • Experience developing and executing go-to-market plans across market launches, expansions, and capability rollouts.
  • Strong strategic and analytical marketer, able to translate product capabilities, operational constraints, and market insights into clear positioning, messaging, and commercialization strategies.


We prefer:
  • Experience at another ride hailing or marketplace company.
  • Strong executive communication skills with ability to influence senior stakeholders and external partners.
  • Experience with, or excitement, to test new martech and AI tools to help scale efficiently.
  • Experience supporting launches or campaigns across multiple markets or regions.
  • Ability to flex between long-term strategy development and short-term execution.

Travel:
  • Occasional travel to markets for research, and some travel for offsite meetings, approximately 10% of the time.


The expected base salary range for this full-time position across US locations is listed below. Actual starting pay will be based on job-related factors, including exact work location, experience, relevant training and education, and skill level. Your recruiter can share more about the specific salary range for the role location or, if the role can be performed remote, the specific salary range for your preferred location, during the hiring process.

Waymo employees are also eligible to participate in Waymo's discretionary annual bonus program, equity incentive plan, and generous Company benefits program, subject to eligibility requirements.

Salary Range

$210,000-$259,000 USD

About Waymo

Waymo LLC is a self-driving technology development company. It is a subsidiary of Alphabet Inc., the parent company of Google. Waymo develops autonomous driving technology and provides ride-hailing services through its Waymo One program. The company has been testing its self-driving technology on public roads since 2009 and has logged millions of miles of autonomous driving. Waymo has partnerships with several automakers and has been working on developing autonomous trucks for use in logistics.
Learn more about Waymo
Size
2,000 employees
Industry
Founded
2009

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