ABOUT THE POSITION

We are looking for a passionate and strategically minded Lifestyle Product Marketing Manager to lead category and product marketing initiatives across Columbia’s Lifestyle business. This role sits within the broader Product Marketing team and serves as the internal expert on the outdoor lifestyle consumer, connecting emerging trends and contemporary style influences, with Columbia’s heritage to develop strategies that drive brand relevance and business growth.

This role is ideal for someone who understands the intersection between outdoor and lifestyle culture. They are highly attuned to apparel trends, and the brands, creators, communities, and cultural moments that move the marketplace. They understand how outdoor style shows up in everyday life and are passionate about identifying opportunities for Columbia to remain culturally relevant while staying true to its authentic outdoor DNA.

HOW YOU’LL MAKE A DIFFERENCE

• Consumer Trends and Insights: Continuously monitor apparel and lifestyle market trends, cultural shifts, consumer behavior, and competitive activity to identify opportunities for growth and differentiation.

• Heritage and Franchise Stewardship: Help shape long-term strategies for key heritage franchises, ensuring Columbia’s iconic products and stories remain meaningful and compelling to an emerging generation of consumers.

• Lifestyle-Focused Product Positioning: Craft compelling product narratives that highlight style, versatility, and wearability, tailored towards style-conscious outdoor consumers.

• Go-to-Market Leadership: Drive seasonal GTM strategies for the Outdoor Lifestyle category, ensuring alignment across product, brand, and commercial.

• Community Strategy: Partner with Columbia’s in-house social media & influencer teams to support the development of influencer, creator, and community engagement strategies that enhance authenticity, credibility, and cultural relevance within the outdoor lifestyle space.

• Cross-Functional Collaboration: Partner with Consumer Insights, Product Creation, Partnerships, Merchandising, Retail Marketing, Designers, and Digital Marketing to ensure lifestyle expertise is reflected throughout the consumer journey.

• Campaign Guidance: Provide strategic direction and category expertise that informs campaign briefs, storytelling development, channel strategies, and consumer engagement plans.

• Performance Measurement: Evaluate consumer engagement, campaign effectiveness, category trends, and regional marketplace performance to ensure future marketing strategies and investment decisions.

YOU ARE

• A passionate outdoor enthusiast who considers themselves a student of style, culture, and consumer behavior with a strong understanding of the outdoor lifestyle marketplace. 

• A strategic marketer who translates consumer understanding into actionable business and marketing recommendations.

• A strong storyteller who can connect product, culture, and consumer motivations into compelling narratives

• An effective communicator and presenter capable of collaborating effectively with cross-functional teams and influencing stakeholders at multiple levels of the organization

• Comfortable balancing data, consumer insights, and intuition to make informed recommendations

• Naturally curious and culturally connected, always seeking to understand what is next and what matters most to consumers

YOU HAVE

• A passion for apparel, outdoor culture, style trends, and consumer behavior

• Bachelor’s degree in marketing, Business, Communications or related field

• 8+ years of professional experience in category marketing, brand marketing and/or product marketing, or related discipline

• Strong understanding of contemporary and classic outdoor style, fashion and retail trends, and the competitive landscape

• Excellent communication and presentation abilities

• Data-driven with experience using analytics, data, & presentation tools (e.g., Excel, PowerPoint, etc.)

• Experience with DTC and specialty outdoor retail channels

• Knowledge of product development and insight-driven marketing

#Hybrid

#LI-LC1

This job description is not meant to be an all-inclusive list of duties and responsibilities, but constitutes a general definition of the position's scope and function in the company.