We're looking for a Product Marketing Manager to translate Kira's platform capabilities into compelling narratives that drive adoption among educators, administrators, and institutional decision-makers. You'll help shape the messaging, positioning, and go-to-market strategy that resonates with our target audiences. This is a clarity-obsessed role: you'll cut through the noise of AI hype and generic EdTech promises to articulate exactly why Kira is different, and why that difference matters for learning outcomes.
What You'll DoPositioning & Messaging
- Help share Kira's core positioning as the first AI Operating System for education, and develop messaging frameworks that articulate it consistently across every internal and external audience: educators, curriculum leaders, institutional administrators, government officials, and corporate learning leaders.
- Conduct competitive analysis that goes beyond feature matrices to capture positioning and market perception, and craft differentiation narratives that make Kira's unique value clear.
- Keeping positioning and messaging fresh and relevant as the product and market evolve.
Go-to-Market Strategy & Execution
- Partner with Customer Success, Sales, and Enablement to build effective GTM motions for different market segments and deal types.
- Create sales enablement materials including pitch decks, one-pagers, case studies, and objection-handling guides.
- Help plan and execute product launches that generate awareness and demand.
Customer & Market Intelligence
- Build a deep understanding of Kira's customers - what they care about, how they make decisions, what objections they raise - and synthesize voice-of-customer insights to inform product and marketing strategy.
- Track EdTech and AI market trends to identify opportunities and threats.
Cross-Functional Partnership
- Partner with Product to understand the roadmap and translate new capabilities into market-facing narratives.
- Work with the Learning team to develop proof points around pedagogical quality and learning outcomes.
- Collaborate with Design on visual identity and brand consistency.
What We're Looking For- 4+ years of product marketing experience in education technology (preferred), B2B SaaS, or enterprise software
- Proven ability to develop differentiating positioning in competitive markets.
- Experience marketing products with complex value propositions to multiple buyer personas.
- Strong writing skills, with the ability to make technical concepts accessible.
- Comfort operating in fast-moving environments where priorities shift.
Success in This Role Looks Like- Kira's positioning is clear, differentiated, and consistently articulated across all channels.
- The go-to-market team has the materials it needs and actively uses them.
- The Kira 2.0 launch generates significant market awareness and qualified demand.
- The market increasingly recognizes Kira as the category leader in AI-native education.
What We Offer- Competitive compensation and equity. For applicants in the US, the compensation range for this role is $140,000 - $160,000, depending on relevant experience and skill set.
- Medical, dental, vision and life insurance, including a medical insurance plan with 100% coverage of employee premiums.
- DoorDash credit for lunch daily.
- Wellhub Membership: 100% company-paid access to premium gym networks (Orangetheory, SoulCycle), 60+ wellness apps (Headspace, MyFitnessPal, Apple Fitness+), and 1:1 coaching sessions spanning fitness, mental health, nutrition, and sleep.
- Dog friendly office .
