Kargo

Product Marketing Manager

Kargo • $120K — $145K *
San Francisco, CA 94112In-Person
Enterprise Technology
5 - 7 years of experience
Today
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Job Overview by Ladders

Qualifications

  • 5+ years of product marketing in B2B enterprise tech, AI, or SaaS fields.
  • Experience in developing go-to-market strategies and product messaging.
  • Ability to simplify complex technical concepts for enterprise customers.
  • Proven cross-functional collaboration skills, particularly with Product and Sales teams.
  • Strong communication and storytelling abilities for various audiences.
  • Bachelor's degree in Marketing, Communications, Business, or similar.

Responsibilities

  • Own product positioning and value propositions for Kargo's technology.
  • Develop go-to-market strategies for new products and features in collaboration with multiple departments.
  • Conduct market research to understand customer needs and drive product development.
  • Create detailed buyer personas and messaging frameworks highlighting customer pain points and Kargo's advantages.
  • Lead competitive intelligence efforts to improve market positioning and sales outcomes.
  • Generate sales enablement materials to facilitate effective communication of Kargo's value to customers.
  • Align across teams to ensure cohesive strategy and consistent messaging throughout the customer journey.
Full Job Description
Responsibilities
  • Own product positioning, messaging, and value propositions, translating Kargo's complex AI, computer vision, hardware, and logistics technology into clear compelling value for customers.
  • Develop and execute go-to-market strategies for new products, features, and capabilities in partnership with Product, Sales, and Marketing.
  • Build a deep understanding of our customers, buyers, and users through customer conversations, market research, and partnering with our customer-facing teams.
  • Develop buyer personas, use cases, and messaging frameworks that articulate customer pain points, Kargo's differentiation and measurable business impact.
  • Own competitive intelligence and develop positioning, battlecards, and insights that help Kargo differentiate in the market and win enterprise opportunities.
  • Create sales enablement materials including pitch decks, solution briefs, product overviews, use cases, and ROI/value narratives that help our Sales Team effectively communicate Kargo's value.
  • Partner with our Content Marketer to develop the product narratives, customer insights, use cases, and proof points that shape case studies, thought leadership, website content, and campaigns.
  • Drive alignment across Product, Engineering, Sales, and Marketing, bringing market insights into product strategy and ensuring consistent messaging across the customer journey.

Experience
  • 5+ years of product marketing experience, ideally within B2B enterprise technology, AI, SaaS, or another technically complex product environment.
  • Proven experience developing product positioning, messaging, value propositions, and go-to-market strategies for new products and features.
  • Strong ability to understand complex technical products and translate technical capabilities into clear, compelling business value for enterprise customers.
  • Experience partnering cross-functionally with Product, Engineering, Sales, and Marketing to drive product launches, sales enablement, and go-to-market initiatives.
  • Excellent written, verbal, and storytelling skills, with experience developing customer-facing messaging, sales collateral, competitive positioning, and executive-level narratives.
  • Bachelor's Degree in Marketing, Communications, Business or other equivalent experience.


About Kargo

Kargo is a mobile advertising company that specializes in delivering ads to mobile devices. The company offers a range of advertising solutions, including display ads, video ads, and native ads. Kargo works with a variety of publishers and advertisers to deliver targeted, engaging ads to mobile users. The company was founded in 2010 and is headquartered in New York City.
Learn more about Kargo
Size
200 employees
Industry
Media
Founded
2010
* Ladders Estimates

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