United Therapeutics Corporation

Product Marketing Manager (HCP)

United Therapeutics Corporation$100K — $130K *
Pharmaceuticals & Biotech
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 5+ years in pharmaceutical, biotech, or medical device marketing with a Bachelor's degree; or 3+ years with a Master's degree; or 1+ year with a PharmD.
  • Self-motivated and capable of independent work.
  • Skilled in managing multiple tasks in a fast-paced setting.
  • Ability to build collaborative relationships with stakeholders.
  • Proficient in Microsoft Office Suite.

Responsibilities

  • Manage marketing tactics for assigned products independently.
  • Assist in developing annual marketing plans.
  • Develop and execute omni-channel HCP campaigns aligned with brand objectives.
  • Handle selected HCP-facing tactics and partner for their execution.
  • Track key performance indicators (KPIs) for initiatives.
  • Oversee project budgets and timelines, adjusting as necessary.
  • Engage in market research to gather insights.

Benefits

  • Comprehensive medical/dental/vision/prescription coverage.
  • Employee wellness resources.
  • Savings plans including 401k and ESPP.
  • Paid time off and paid parental leave.
  • Disability benefits.
Full Job Description

California, US residentsclick here.

The job details are as follows:

This is where tactical execution meets purpose. As a Product Manager at United Therapeutics, you’ll play a hands‑on role in bringing impactful HCP marketing programs to life—contributing to brand strategy, executing tactical plans, and collaborating with cross‑functional partners to serve patients with serious, rare diseases. You’ll manage marketing tactics end‑to‑end, develop strong agency and internal relationships, and turn insights into meaningful programs that reach healthcare professionals in the right way. It’s a role for someone who is eager to grow, thrives in a fast‑moving environment, and wants their work to contribute to something bigger than the brand itself. If you’re motivated by meaningful challenges and inspired by innovation with purpose, you’ll feel right at home here.

NOTE: UT is hiring two (2) distinct product marketing managers (HCP) for our new products and/or indications; one for the Ralinepag marketing team reporting to that brand lead and the other for the Tyvaso IPF marketing team reporting to the other brand lead.  

The Product Manager communicates strategies and executes tactics to achieve the brand goals for commercialized products with little oversight and guidance.

  • Work independently to manage marketing tactics for assigned product(s). Lead tactical efforts through conception, development, review, production, and dissemination. Work collaboratively with agency and internal partners to deliver assigned tactics
  • Assist with development of annual marketing plans (brand strategy, positioning, messaging, tactics) under direction of brand lead
  • Develop and execute omni-channel HCP campaigns across all marketing channels, ensuring alignment with overall brand objectives
  • Manage selected HCP-facing tactics, to include visual aids, leave behinds, product website, email programs, and media; partner with the center of excellence for deployment and ongoing reporting of HCP tactics
  • Assist in the determination and tracking of key performance indicators (KPI) for owned tactics and initiatives
  • Manage individual project budgets and timelines and recommend increase/decrease in budgeted tactics  
  • Assist with market research initiatives to learn insights for the brand
  • In partnership with brand lead, assist in managing promotional review board discussions (PRB) and negotiating solutions to gain exposure to the PRB process and best practices
  • Engage in field sales communications and attend field ride-alongs in order to understand the audience and resource utilization
  • Demonstrate command of disease state, product portfolio, competitors, and payer landscape
  • Communicate effectively with all stakeholders to ensure consistent alignment on all projects
  • Perform other duties as assigned


For this role you will need

Minimum Requirements

  • 5+ years of experience in pharmaceutical, biotech, or medical device marketing with a Bachelor's Degree or 3+ years of experience in pharmaceutical, biotech, or medical device marketing with a Master's Degree or 1+ years of experience in pharmaceutical, biotech, or medical device marketing with a PharmD Degree
  • Self-motivated, able to work independently and prioritize tasks
  • Comfortable with fast-paced environment and possess strong organizational skills and ability to multi-task
  • Seek to develop collaborative relationships with internal and external partners
  • Experienced with Microsoft Office Suite (Excel, Outlook, Powerpoint, Teams, Word)

Preferred Qualifications

  • Master’s Degree in a relevant discipline
  • Doctor of Pharmacy (PharmD)
  • 3+ years of experience in pharmaceutical, biotech, or medical device sales

At United Therapeutics, our mission and vision are one. We use our enthusiasm, creativity, and persistence to innovate for the unmet medical needs of our patients and to benefit our other stakeholders. We are bold and unconventional. We have fun, we do good.

Eligible employees may participate in the Company’s comprehensive benefits suite of programs, including medical / dental / vision / prescription coverage, employee wellness resources, savings plans (401k and ESPP), paid time off & paid parental leave benefits, disability benefits, and more. For additional information on Company benefits, please visit

About United Therapeutics Corporation

United Therapeutics Corporation is a biotechnology company that develops and commercializes innovative products to address the unmet medical needs of patients with chronic and life-threatening diseases. The company was founded in 1996 and is headquartered in Silver Spring, Maryland. United Therapeutics has a portfolio of products that includes treatments for pulmonary arterial hypertension, neuroblastoma, and other diseases. The company's mission is to improve the lives of patients by developing and commercializing innovative therapies. United Therapeutics has received numerous awards for its contributions to the biotechnology industry.
Learn more about United Therapeutics Corporation
Size
965 employees
Market Cap
$12.4 billion
Industry
Net Income
$514.8 million
5 Year Trend
+1.1%
Revenue
$1.4 billion
NASDAQ

Similar Jobs

More Jobs at United Therapeutics Corporation

More Pharmaceuticals & Biotech Jobs

Find similar Product Marketing Manager (HCP) jobs: