We are looking for a strategic and execution-focused Product Marketing Manager to lead go-to-market strategy for NMI's card-not-present (CNP) processing and Value Added Solutions (VAS) portfolio, the tools and services that power secure, high-converting online and card-not-present transactions for merchants, software platforms and partners across the United States.
NMI has evolved from a payment gateway into a full-service payment platform. Our CNP processing stack and VAS suite, including Customer Vault, Automatic Card Updater, Invoicing, ACH and fraud prevention tools, give merchants and partners a single, trusted path from sign up to pay out. This role supports that evolution, helping translate processing and VAS capabilities into messaging that speaks to the outcomes online merchants, marketplaces, subscription businesses and software platforms actually care about: conversion, fraud loss reduction, recurring revenue retention and total cost of acceptance.
You will lead market positioning, messaging, launches and enablement for NMI's CNP processing and VAS offerings, working closely with product, sales and channel teams to help make sure NMI is the preferred processing and VAS partner for every merchant and partner selling online.
This role calls for a solid understanding of how ecommerce merchants, subscription businesses and software platforms evaluate and adopt payment processing and value added services, and the ability to help translate technical capability (tokenization, network tokenization, recurring billing, customer vaulting, PCI scope reduction, fraud and chargeback tools) into outcome-led messaging that supports pipeline and adoption.
This role is also NMI's evangelist for CNP processing and VAS. You will present to sales teams and internal stakeholders, and help represent NMI at ecommerce and payments industry events. You will build AI tools into your everyday workflow as a core habit rather than an occasional add-on, and bring enough technical fluency across payment gateways, tokenization, APIs and PCI compliance to work credibly alongside engineers and technical buyers.
This is a remote, US-based role, with a strong preference for candidates in the Eastern or Central time zone.
Key Responsibilities:- Own CNP Processing & VAS Go-to-Market Strategy - Lead positioning and messaging for NMI's card-not-present processing stack and Value Added Solutions, including tokenization and vaulting, recurring billing support, ACH, invoicing and fraud prevention tools.
- Define clear, outcome-led value propositions for ecommerce merchants, subscription businesses, marketplaces and software platforms, grounded in conversion, revenue retention and fraud reduction rather than processing specifications alone.
- Develop differentiated narratives that articulate why NMI is the processing and VAS partner of choice for online and card-not-present businesses, moving away from feature-and-spec language in favor of stories about merchant and partner success.
- Partner with Product Management to influence roadmap decisions using merchant insight and competitive intelligence, driving adoption of NMI's CNP processing and VAS suite.
- Drive Product Launches & Market Adoption - Support go-to-market execution for new processing capabilities, VAS features and integrations.
- Collaborate cross-functionally across product, sales, corporate marketing and channel marketing on launch execution.
- Create launch plans, enablement materials, customer-facing messaging and internal readiness programs for online merchants, subscription businesses and software platforms.
- Support adoption and revenue generation by aligning messaging with onboarding, documentation and the merchant experience.
- Build Understanding of the eCommerce & VAS Ecosystem - Develop working knowledge of buyer and operator personas within ecommerce, subscription/recurring billing and software platform segments.
- Conduct market research on trends in online fraud, chargebacks, PCI compliance, checkout conversion and payment orchestration.
- Monitor competitors and market dynamics to support NMI's differentiation strategy for CNP processing and VAS.
- Translate research into actionable, solution-focused messaging and strategic recommendations.
- Build Sales & Channel Enablement - Develop high-impact sales enablement tools, including pitch decks, battlecards, case studies, messaging frameworks, ROI narratives and use cases specific to CNP processing and VAS.
- Help sales articulate the business value of NMI's processing and VAS suite in terms merchants and partners care about, not just technical capability.
- Support lifecycle messaging that drives adoption, expansion and retention among merchants and partners.
- Partner with channel marketing to equip ISOs, software providers and reseller partners with compelling, VAS-focused messaging they can use with confidence.
- Support NMI's Evangelism - Present NMI's CNP processing and VAS solutions to sales teams and internal stakeholders, and support prospect and partner conversations.
- Help represent NMI at ecommerce and payments industry events and conferences as opportunities arise.
- Support analyst relationships and help build a credible, technical voice for NMI's CNP processing and VAS story.
- Bring working technical fluency across payment gateways, tokenization, APIs and PCI compliance to work credibly with engineers, integrators and technical buyers.
- Influence & Support Product & Business Strategy - Bring competitive insight and merchant research into product packaging, pricing and positioning discussions.
- Help build business cases for new VAS opportunities and processing enhancements.
- Drive alignment across product, engineering and commercial teams on processing and VAS priorities.
- Contribute to Thought Leadership & Drive Solution Storytelling - Turn merchant and market insights into repeatable narratives and frameworks for internal and external use.
- Partner with content and communications on thought leadership (whitepapers, points of view, benchmark reports, webinars) about how NMI's processing and VAS solutions help merchants succeed.
- Contribute to company and industry initiatives (webinars, events, analysts, partners) relevant to ecommerce and CNP processing.
Minimum Requirements:- Five plus years of B2B product marketing experience in payments, fintech or a closely related ecommerce technology space. Payments or fintech experience is required.
- Experience marketing, or supporting the marketing of, card-not-present payment processing, online payment gateways, tokenization/vaulting, recurring billing, fraud prevention or related payments or fintech value added services.
- Ability to help translate technical processing and fraud/compliance capabilities into solution-forward, outcome-based messaging for non-technical merchants and buyers.
- Experience supporting cross-functional product and feature launches.
- Comfortable and effective presenting live to sales teams, prospects and internal/external stakeholders.
- Ability to move a product's narrative from feature-and-spec-led to solution- and outcome-led, and to bring sales and channel teams along with that shift.
- Uses AI tools as part of daily product marketing work (research, content, competitive analysis, enablement production).
- Strong storytelling, messaging, speaking and content development skills.
- Bachelor's degree in Marketing or another related field.
Essential Skills and Experience:- Strategist - You combine classic strategic marketing skills with experience in multi-channel marketing/distribution, have perspective, and can see and discuss multiple aspects and impacts of issues and project them into the future.
- Strong External and Internal Collaborator - You collaborate well cross-functionally with key internal partners, work effectively with external partners to identify potential joint marketing opportunities, and have a willingness to learn and grow.
- Business Savvy - You possess a technical understanding of payment processing, tokenization, and fraud/compliance tools, have a solid degree of business acumen, and provide consistent, accurate information.
- Master Communicator - You have the ability to distill complex and difficult information into easy-to-understand communications. In other words, you can easily "de-geek the speak" with your exceptional creative and communication skills.
- Influencer - You build strong working relationships with peers, internal partners and external partners.
- Flexible - You not only cope with change, you thrive on it and can shift gears comfortably.
- Driven - You are results-oriented with a positive outlook and a clear focus on quality and business performance.
- Solution Oriented - You have the ability to identify and creatively solve complex problems.
- Personable - You are positive, energetic, and exude a strong sense of teamwork by working effectively, respectfully, and efficiently with all team members.
- Courageous and Ethical - You possess professional courage, steadfastly persevere through challenges, are ambitious while humble, have high standards for ethics and integrity, and do the right things the right way.
Preferred Qualifications:- Experience marketing into ecommerce, subscription/recurring billing, marketplace or software platform segments.
- Familiarity with payment gateways, tokenization, PCI DSS compliance or fraud/chargeback management tools.
- Experience working on cross-functional projects with multiple stakeholders.
- Experience contributing to a product's shift from a technical, spec-driven story to a solution- and outcome-driven story.
- Exposure to ISOs, resellers or channel partners.
Do you feel like you have a slightly out of the ordinary career path or history? We are open to all walks of life and very willing to hear your story. Please don't feel like this should be a barrier to securing a great career at NMI! We appreciate success can come in all shapes and sizes. Fill in the 'Additional Info' box on our application to tell us more about your path.
As well as being a part of something exciting everyday, you will also receive the following benefits:- A remote first culture!
- Competitive compensation and benefits
- Personal growth and advancement opportunities
- Flex PTO & dedicated sick time
- Health, Dental and Vision Insurance
- Life, ADD, Short-term and Long-term Disability insurance
- 401k matching up to 4% after two months of service
- Flexible Spending Account
- Paid Parental Leave
- Company volunteer days
- Employee referral program
- Bonusly colleague recognition
We believe that having a diverse group of employees strengthens both our work and our workplace. We're focused on making NMI more diverse and welcoming with initiatives like having a dedicated Diversity, Equity & Inclusion action group, diversity goals for hiring, anonymized resume screening, affinity groups such as our Women's network and LGBTQ+ Network, open forums for discussions on diversity and social justice, and measuring inclusion and belonging as part of our regular employee engagement surveys.
