About the RoleLogile is seeking a Product Marketing Manager to own go-to-market strategy, messaging, and enablement for a defined set of capabilities within our Fresh Operations Management portfolio, part of Logile's AI-driven Connected Workforce platform. In this role, you will be responsible for shaping how retailers understand, evaluate, and adopt Logile's fresh operations management solutions. You will translate complex operational realities such as demand forecasting, production planning, shrink, freshness windows, and execution variability into clear, outcome-focused value. This role is ideal for a product marketer who has owned product marketing for a specific product or capability within a broader platform and is ready to take on deeper ownership.
ResponsibilitiesProduct & Market Expertise- Develop deep expertise in Logile's fresh operations management solutions and the retail problems they solve.
- Understand customer personas across fresh operations, merchandising, inventory planning, store leadership, and corporate operations.
- Track industry trends related to fresh, shrink, availability, and in-store production.
Messaging, Positioning & Segmentation- Own messaging frameworks, positioning, and value propositions for assigned fresh operations management capabilities.
- Define and refine target market segments and buyer personas, tailoring messaging by format, department, operational complexity, vertical, and sub-vertical.
- Translate detailed product capabilities into business outcomes such as shrink reduction, improved availability, margin protection, and execution consistency.
Go-to-Market & Product Launches- Lead go-to-market execution for new product launches and major enhancements within the fresh portfolio.
- Partner with Product Management to shape launch narratives, roadmap storytelling, pricing/packaging, and market readiness.
- Strategize and execute go-to-market approaches as Logile expands across new retail verticals, sub-verticals, and geographic regions, adapting messaging, packaging, and proof points as needed.
- Develop launch plans and internal enablement to support Sales, Solutions, and Customer teams.
Sales & Marketing Enablement- Build and maintain sales enablement assets including pitch decks, solution briefs, demo narratives, and competitive positioning.
- Partner closely with Sales and Solution Consulting to support complex sales cycles involving fresh operations.
- Work with Content and Marketing teams to create product-driven content for webinars, events, blogs, case studies, and thought leadership.
- Support and influence integrated marketing campaigns by providing product narratives, use cases, and audience-specific messaging across channels.
Competitive & Market Intelligence- Monitor competitive offerings across fresh operations management, store production, and adjacent retail solutions.
- Provide insights that inform positioning, differentiation, and product strategy.
Qualifications- ~3+ years of B2B SaaS Product Marketing experience, owning product marketing for a defined product, module, or capability within a larger portfolio.
- Exposure to retail operations, grocery, fresh foods, inventory, supply chain (retail) or store execution environments is strongly preferred.
- Proven ability to adapt positioning and go-to-market strategies across different verticals, sub-verticals, and regions.
- Strong ability to craft clear, outcome-oriented messaging from complex operational concepts.
- Comfort working cross-functionally with Product, Sales, Marketing, and Customer Experience teams.
- Highly organized, self-motivated, and execution-oriented.
- Willingness to travel occasionally for customer meetings and industry events.
Required Skills- Product Marketing experience in B2B SaaS.
- Understanding of retail operations and fresh foods.
- Ability to craft clear messaging.
- Cross-functional collaboration skills.
Preferred Skills- Experience in grocery or convenience retail.
- Knowledge of supply chain management.
- Experience with integrated marketing campaigns.
