About the role:We are looking for a Product Marketing Manager to join our Market Strategy team. In this role, you will own how we position our product to the market and turn that positioning into the content and enablement that helps Sales and Marketing win.
What You'll Be Doing- Define the Story: Own positioning and messaging for each ideal customer profile (ICP) and persona, turning product capability into simple, resonant messaging across the full buyer journey.
- Find the Story: Identify and shape the narratives supporting our demand generation - spotting the angle that will resonate with the audience in the room and building the content that brings it to life.
- Arm the Field: Build the sales and customer success playbooks that equip the team to win with confidence.
- Bring Launches to Life: Own the content that carries our story to market - website, product pages, email campaigns, PR & comms, events, and webinars.
- Drive Adoption: Partner on customer marketing and expansion campaigns that keep customers engaged and growing with us.
- Close the Loop: Build feedback loops from Sales, CS, and customers back into positioning, so our messaging keeps getting sharper.
What You'll Need- Storytelling Chops: You have deep empathy for customers and can adapt how you communicate to reach both technical and non-technical audiences.
- AI Prowess: You know how to leverage AI tools to drive efficiency and scale your impact without sacrificing quality, and you bring this mindset to everything you do.
- Communication Skills: A proven ability to build strong relationships across Sales, Product, and Marketing stakeholders.
- Growth Mindset: A self-starter who can build programs from scratch, with a positive attitude and a willingness to get the job done.
- Curiosity: You're genuinely interested in customers and products - you dig into how things work and become the expert.
- Proven Track Record: Experience in product marketing within B2B SaaS or enterprise software, with a knack for managing multiple high-priority projects in a fast-paced environment.
Benefits:
- Competitive salary
- Restricted Stock Units (RSUs)
- Matching 401K Plan
- Comprehensive and generous health insurance, including vision and dental coverage
- Home office allowance
- Generous PTO policy
- Half day Fridays
Hybrid work:At Forter, we embrace a hybrid work model that blends in-person connection with the flexibility of remote work. Team members based near our key hubs are expected to work from the office at least three days per week. We believe that regular face-to-face collaboration fuels professional development, strengthens our culture, and builds the relationships that help teams thrive.
*Forter does not accept agency resumes. Please do not forward resumes to Forter (or any related) jobs alias or directly to any Forter employees. Forter will not be responsible for any fees related to unsolicited resumes.Salary Range:
$128,000 - $158,000 annually + bonus + equity + benefits
The referenced salary range is based on the Company's good faith belief at the time of posting. Actual compensation may vary based on factors such as geographic location, work experience, market conditions, and skill level.
