Filevine

Product Marketing Manager

Filevine$90K — $120K *
Legal & Accounting
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 5+ years of product marketing experience in a B2B SaaS environment, especially in high-growth scenarios.
  • Experience in fast-paced tech or AI environments with a focus on quick execution.
  • Ability to produce clear and persuasive product content and presentations.
  • Strong interpersonal skills for effective cross-functional collaboration.
  • Comfort with technical concepts, including AI, LLMs, and legal workflows is preferred.
  • Bachelor's degree in Marketing, Business, Technical Writing, or a related field.

Responsibilities

  • Own messaging and positioning for individual products for business partners and stakeholders.
  • Create impactful product content, customer presentations, pitch decks, and value-proposition briefs.
  • Translate complex technical AI concepts into relatable customer collateral.
  • Maintain high-quality production of assets to align with the engineering cycle's speed.
  • Collaborate with Product Management, Sales, and Marketing for effective GTM strategy execution.
  • Activate core use-case messaging tailored for various legal practices to resonate across target audiences.
  • Conduct ongoing competitive research to create and update battlecards for Sales.

Benefits

  • Dynamic work environment in a rapidly growing company.
  • Medical, Dental, & Vision Insurance for full-time employees.
  • Maternity & paternity leave for full-time employees.
  • Short & long-term disability coverage.
  • Opportunities for professional learning from a dedicated leadership team.
  • Access to company swag.
Full Job Description
The Opportunity

We aren't just building software; we are architecting the Legal Operating Intelligence System. Filevine is at a defining inflection point where legal work is being fundamentally reshaped by embedded intelligence. While the industry previously focused on transactional tools for lawyers, we built the tactical backbone for litigators.

As a Product Marketing Manager, you will be the primary execution engine behind Filevine's go-to-market motions, working hand-in-hand with the Director of Product Marketing to drive our market shift. You will take our sophisticated Legal Operating Intelligence capabilities and turn them into highly effective customer-facing assets, product content, and targeted tier-1 through 3 launches. Working directly at the intersection of Product Management, Sales, and Marketing, you are responsible for keeping pace with an AI-forward environment where speed wins. This role requires a highly technical, execution-oriented marketer who thrives under tight timelines and loves getting their hands dirty building collateral, analyzing competitors, and helping cross-functional teams move forward together.

Responsibilities

Product Content & Technical Evangelism
  • Messaging and Positioning: You will own messaging and positioning of the individual products within the portfolio for business partners and stakeholders.
  • Collateral Engine: Author high-impact, foundational product content, customer presentations, pitch decks, feature blogs, and clear value-proposition briefs.
  • Technical Literacy Translation: Take complex, technical AI architectures and LLM capabilities and translate them into intuitive, emotionally resonant customer facing collateral.
  • Flawless Execution: Maintain high-quality craftsmanship while building assets rapidly to match the velocity of our product engineering cycle.

Launch Execution & GTM Orchestration
  • Cross-Functional Delivery: Partner closely with Product Management, Sales, and Marketing teams to ensure everyone contributes effectively to GTM strategies and hits their respective milestones.
  • Use Case Activation: Deeply understand buyer behaviors to develop and activate Filevine's core use-case messaging, ensuring our positioning resonates from solo practitioners to enterprise legal teams. Understanding various types of legal practices is a must!

Sales Enablement & Battlecard Culture
  • Battlecard Architecture: Conduct ongoing competitive research to build, update, and deploy actionable battlecards and win/loss insights to keep Sales ahead of legacy tech and AI point solutions.
  • Revenue Enablement Support: Support the implementation of comprehensive training programs to ensure Sales, Product Management, and Partner teams can effectively position Filevine's unique advantages.


Qualifications:

  • Professional Experience: 5+ years of dedicated product marketing experience within a B2B SaaS environment, ideally experiencing the high-growth transition from Series C to IPO.
  • AI-Forward Execution & Velocity: Proven experience working in a fast-paced technology or AI environment. You understand that speed wins, and you have a track record of flawlessly executing GTM tasks under tight timelines.
  • Proactive Writer & Practitioner: A stellar portfolio demonstrating your ability to write clear, compelling product content and high-stakes customer-facing presentations.
  • Cross-Functional Collaboration: Strong interpersonal skills with demonstrated success partnering across product, sales, and marketing teams to execute unified strategies.
  • Analytical & Technical Curiosity: Comfort with technical concepts, APIs, and modern software architectures. Specific familiarity with Generative AI, LLMs, or legal workflows is highly advantageous.
  • Education: Bachelor's degree in Marketing, Business, Technical Writing, or a related field.


Cool Company Benefits:

- A dynamic, rapidly growing company, focused on helping organizations thrive

- Medical, Dental, & Vision Insurance (for full-time employees)

- Competitive & Fair Pay

- Maternity & paternity leave (for full-time employees)

- Short & long-term disability

- Opportunity to learn from a dedicated leadership team

- Top-of-the-line company swag

About Filevine

Filevine is a technology company that specializes in software and services. The company was founded in 2015 and is headquartered in Salt Lake City, Utah. Filevine provides a range of services, including case management, document management, and communication tools. The company's clients include law firms, insurance companies, and other businesses that require legal services. Filevine is known for its innovative approach to case management and its commitment to delivering high-quality products and services.
Learn more about Filevine
Size
200 employees
Industry
Net Income
$1 million
Founded
2015
5 Year Trend
+40%
Revenue
$20 million
NASDAQ

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