Job Summary
Universal Ads is looking for a Product Marketing Manager, Brand to own the connective tissue between what UA builds and how the market understands it. This role sits at the intersection of product positioning and brand expression: you're translating a self-serve, premium TV advertising platform into a narrative, visual identity, and campaign presence that make the product's value obvious before a prospect ever opens a demo.
This isn't a role focused on one-off launch assets. It's a role for someone who wants ownership over how the UA platform is positioned, differentiated, and brought to life in market, end to end.
Job Description
Responsibilities:
- Product positioning and narrative. Define how UA's platform capabilities (self-serve buying, premium TV inventory, Comcast backed infrastructure) translate into a market narrative that's differentiated and defensible against the category.
- Competitive positioning. Own the framing that separates UA from both legacy TV buying and walled-garden platforms and make sure that framing is consistent across every market-facing surface.
- Visual identity and design system. Own and evolve the design system that expresses UA's positioning visually, from brand tokens to how the platform's value shows up across every touchpoint.
- Go-to-market campaigns. Lead campaign concepting and execution that ties platform positioning to market moments, including work like our current "No Middleman" campaign.
- Sales and market-facing presence. Shape how UA shows up in every public-facing moment, from swag to sponsorships to paid media, so the platform's positioning is felt, not just stated.
- Paid media strategy. In partnership with our Paid Media lead, direct paid media investment against positioning and GTM goals, not just performance metrics, and make the case for why brand-building spend earns its place in the mix.
- Cross-functional collaboration. Partner with product marketing, sales, comms, and executive stakeholders so product positioning and brand identity move as one system.
Employees at all levels are expected to:
- Understand our Operating Principles; make them the guidelines for how you do your job.
- Own the customer experience think and act in ways that put our customers first, give them seamless digital options at every touchpoint, and make them promoters of our products and services.
- Know your stuff be enthusiastic learners, users and advocates of our game-changing technology, products and services, especially our digital tools and experiences.
- Win as a team make big things happen by working together and being open to new ideas.
- Be an active part of the Net Promoter System a way of working that brings more employee and customer feedback into the company by joining huddles, making call backs and helping us elevate opportunities to do better for our customers.
- Drive results and growth.
- Support a culture of inclusion in how you work and lead.
- Do what's right for each other, our customers, investors and our communities.
Disclaimer: This information has been designed to indicate the general nature and level of work performed by employees in this role. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications.
Skills
Brand Expression, Brand Identity, Brand Strategy, Content Management, Marketing Strategies, Product Positioning
Compensation
New York Pay Range: $144,157.14 - $216,235.71
This job can be performed in California with a good faith estimated pay range upon hire of $108,117.86 USD - $200,218.25.
Comcast intends to offer the selected candidate base pay within the posted range for this role at the time of posting dependent on job-related, non-discriminatory factors such as experience. The application window is 30 days from the date job is posted, unless the number of applicants requires it to close sooner or later.
Base pay is one part of the Total Rewards that Comcast provides to compensate and recognize employees for their work. Most sales positions are eligible for a Commission under the terms of an applicable plan, while most non-sales positions are eligible for a Bonus. Additionally, Comcast provides best-in-class Benefits to eligible employees. We believe that benefits should connect you to the support you need when it matters most, and should help you care for those who matter most. That’s why we provide an array of options, expert guidance and always-on tools, that are personalized to meet the needs of your reality – to help support you physically, financially and emotionally through the big milestones and in your everyday life. Please visit the on our careers site for more details.
Education
Bachelor's Degree
While possessing the stated degree is preferred, Comcast also may consider applicants who hold some combination of coursework and experience, or who have extensive related professional experience.
Certifications (if applicable)
Relevant Work Experience
7-10 Years
