General Motors

Product Marketing Manager, Chevrolet Crossovers

General Motors • $95K — $115K *
Warren, MI 48089Hybrid
Manufacturing & Automotive
5 - 7 years of experience
Today
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Job Overview by Ladders

Qualifications

  • Bachelor's degree or equivalent experience in marketing or product development
  • 5+ years in marketing, product marketing, planning, or related fields
  • Strong understanding of product strategy and customer behavior
  • Ability to influence cross-functional teams without direct authority
  • Proven skills in balancing multiple business inputs and priorities
  • Clear communicator with strong executive presence
  • Strong analytical and decision-making skills
  • Excellent multitasking abilities with detail orientation

Responsibilities

  • Lead product marketing initiatives across various departments
  • Develop product content and pricing strategies while assessing competition
  • Represent customer and brand perspectives in key program review teams
  • Translate market research and customer insights into actionable recommendations
  • Ensure compliance with brand standards across various documentation and materials
  • Collaborate with cross-functional teams to resolve trade-offs on product features
  • Provide product insight during leadership events and internal presentations
  • Manage multiple product programs and lifecycle actions effectively

Benefits

  • Work in a hybrid environment with flexible remote work options
  • Opportunities for professional development in a leading automotive company
  • Be part of a diverse and inclusive workplace culture
  • Engage with cross-functional teams in a global context
Full Job Description

Job Description

The Role
As a Chevrolet Product Marketing Manager, you will serve as the voice of the customer and business lead for assigned Crossover programs with a development homeroom in South Korea. The role requires evening virtual meetings with team members in South Korea as well as daytime meetings with the brand team in Warren, MI.  This role works across the full vehicle enterprise including Brand, Product Development, Design, Engineering, Finance, Pricing, Research, Manufacturing, Sales to deliver customer-focused, competitive, and profitable vehicle plans from early strategy through launch and in-market execution.

This role is responsible for translating customer insights, competitive dynamics, brand strategy, regulatory requirements, cost/complexity inputs, and business objectives into clear product recommendations. The Product Marketing Manager will lead target customer definition, vehicle positioning, pricing, content strategy and forecasting for assigned programs.
What You’ll Do 
  • Lead product marketing execution across various product, marketing, design, engineering and launch forums 
  • Develop product content, packaging and pricing plans and assess the strength of vehicle vs key competitors 
  • Represent the voice of the customer and brands in Program Execution Teams, GVDP gate reviews, Pricing Reviews, research clinics, complexity management forums, launch teams, and leadership reviews. 
  • Translate market research, clinic results, competitive intelligence, sales performance, customer feedback, and business case inputs into actionable product recommendations. 
  • Execute consistent brand standards including DNA, performance, trim levels, content, and nomenclature/badging 
  • Maintain marketing intent through PPC, CR/DN, VCPS, packaging sheets, order guide inputs, launch materials, and other required systems/documentation. 
  • Partner with many other functions for example, Engineering, Design, Finance, Pricing, Order Fulfillment, Manufacturing, and Brand Marketing to resolve trade-offs related to content, cost, complexity, timing, feasibility, and profitability. 
  • Provide product expertise for leadership reviews, media events, dealer events, training, vehicle prep, vehicle buyoffs, and internal presentations. 
  • Manage multiple programs, model years, lifecycle actions, and special projects while maintaining clear priorities and high-quality execution. 
Your Skills & Abilities (Required Qualifications) 
  • Bachelor's degree or equivalent years of relevant experience in lieu of a degree 
  • 5+ years of experience in marketing, product marketing/development, planning (market research or forecasting) or related fields 
  • Strong business acumen across product strategy, market dynamics, and customer behavior 
  • Proven ability to influence and lead cross-functional teams without direct authority 
  • Demonstrated ability to balance customer, brand, competitive, regulatory, and financial inputs 
  • Clear, concise communicator with strong executive presence (written and verbal) 
  • Strong problem framing, decision-making, and recommendation skills 
  • Ability to manage multiple priorities with speed and attention to detail 
  • Ability to act as spokesperson in media events, dealer events, training videos, & internal product presentations 
What Can Give You a Competitive Advantage (Preferred Qualifications) 
  • Master’s degree in Business Administration or related field 
  • Familiarity with GM global vehicle development, pricing, and marketing launch processes 
  • Familiarity with GM Product, Marketing, and Research systems and databases e.g., Product Program Content (PPC), CR/DN, Vehicle Content and Pricing System (VCPS), Sales and Registration Reporting, New Vehicle Customer Study. 
GM does not provide immigration-related sponsorship for this role. Do not apply for this role if you will need GM immigration sponsorship now or in the future. This includes direct company sponsorship, entry of GM as the immigration employer of record on a government form, and any work authorization requiring a written submission or other immigration support from the company (e.g., H1-B, OPT, STEM OPT, CPT, TN, J-1, etc). This role is categorized as hybrid. This means the selected candidate is expected to report to a specific location at least 3 times a week {or other frequency dictated by their manager}. This job is not eligible for relocation benefits. Any relocation costs would be the responsibility of the selected candidate.

About General Motors

General Motors Company engages in the manufacture and sale of cars and trucks in the United States, China, Brazil, Germany, the United Kingdom, Canada, and Italy. It offers sedans, crossovers, sport utility vehicles, pick-up trucks, coupes, sports/convertibles and hybrid vehicles, hatchbacks/wagons, and vans, as well as mini cars in India. The company also provides parts and accessories, such as iPod and MP3 compatibility, mobility accessories, performance parts, AC parts and services, and merchandise. In addition, it offers vehicle safety, security, and information services. The company provides used vehicles. It offers its products through dealers and distributors. General Motors Company was formerly known as NGMCO, Inc. and changed its name to General Motors Company in July 2009. The company was incorporated in 2009 and is based in Detroit, Michigan. It operates manufacturing facilities in India, the United States, and Canada. General Motors Company operates as a subsidiary of the United States Department of The Treasury. General Motors led global vehicle sales for 77 consecutive years from 1931 through 2007, longer than any other automaker, and is currently among the world's largest automakers by vehicle unit sales. General Motors acts in most countries outside the USA via wholly-owned subsidiaries but operates in China through 10 joint ventures. GM's OnStar subsidiary provides vehicle safety, security, and information services. In 2009, General Motors shed several brands, closing Saturn, Pontiac, and Hummer, and emerged from a government-backed Chapter 11 reorganization. In 2010, GM made an initial public offering IPOs to date and returned to profitability later that year.

General Motors Careers

Join the dynamic team at General Motors, a global leader in automotive innovation and technology. At General Motors, we offer unparalleled job opportunities that propel your career forward while contributing to a legacy of engineering excellence.

Work You’ll Do

Embark on a career with General Motors to drive the future of mobility. Our team is dedicated to redefining the automotive landscape through innovation and leadership in electric vehicles and sustainable solutions. By joining us, you will be part of a culture that values diversity, teamwork, and continuous professional growth.

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Join Our Global Team

As part of our global workforce, you will collaborate with talented individuals who are passionate about shaping the future of transportation. General Motors offers a variety of career paths in engineering, design, IT, marketing, and more. With over 155,000 employees worldwide, our network provides expansive opportunities for networking and professional development.

Internship Programs and Employment Benefits

Start your career journey with a General Motors internship, where you can apply your academic knowledge to real-world projects. Our internships provide a robust foundation in the automotive industry, with mentorship from experienced leaders. Full-time employees enjoy a wealth of benefits, including comprehensive health care, retirement plans, and performance bonuses, ensuring that your hard work is rewarded.

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Learn more about General Motors
Size
157,000 employees
Market Cap
$46.9 billion
Industry
Manufacturing & Automotive
Net Income
$6.4 billion
Founded
1908
5 Year Trend
-3.2%
Revenue
$122.4 billion
NASDAQ
GM
* Ladders Estimates

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