Qualifications

• 5+ years experience in B2B Cybersecurity SaaS
• Demonstrated track record in managing product launches end-to-end
• Exposure to enterprise or mid-market sales processes
• Bachelor's degree in Marketing, Business, or a technical field preferred
• Strong written and verbal communication skills

Responsibilities

• Own product positioning and differentiate in the market
• Drive go-to-market strategy for new features and launches
• Create sales enablement materials like pitch decks and case studies
• Conduct competitive analysis and maintain win/loss tracking
• Partner with various teams to align messaging and strategy
• Develop buyer personas and map customer journeys
• Support demand generation with content and campaigns

Benefits

• Opportunity to work in a growing field of cybersecurity
• Collaborative environment with cross-functional teams
• Involvement in strategic product positioning and launches
• Exposure to market research and competitive intelligence activities
• Role offers direct impact on sales and marketing effectiveness