Location & Eligibility

This is a hybrid role with an in office requirement of 3 days a week in our New York office.

Your time is valuable. To help with your application, we advise that regrettably we cannot offer work permit sponsorship/ self sponsorship for this role.

The Opportunity

As Product Marketing Manager, you will play a central role in connecting Brightflag's product capabilities with customer needs and market opportunities.

You'll work cross-functionally with Product, Sales, Customer Success, and Marketing to execute programs to support awareness and adoption of enhancements across Brightflag's core e-billing platform. Additionally, you will support product launches and go-to-market plans that drive cross-sell and up-sell opportunities.

This role is ideal for someone who is execution-oriented, with strong project management skills and a passion for telling compelling product stories.

What You Will Be Doing

• Develop clear, differentiated product positioning and messaging, translating complex capabilities into compelling, customer-centric value propositions for key audiences
• Own and evolve the product narrative across Brightflag.com and key channels, optimizing high-impact pages (platform, customer stories) for engagement and conversion
• Lead end-to-end product launches, building and scaling structured frameworks for major releases, new features, and ongoing updates
• Conduct customer, market, and competitive research to inform go-to-market strategy and influence the product roadmap
• Develop and execute integrated product marketing programs that drive awareness, engagement, and product adoption across the customer lifecycle
• Partner cross-functionally with Marketing, Sales, Product, and Customer Success to deliver cohesive campaigns across web, email, events, and sales channels
  Drive expansion revenue (NRR) through targeted upsell and cross-sell initiatives, including lifecycle messaging, campaigns, and enablement
• Create high-impact customer-facing assets, including ROI narratives, case studies, and sales enablement materials
• Leverage product usage data and customer insights to identify growth opportunities and inform strategy

Skills & Experience

To be successful in the role, you need:

• 5+ years of experience as a Product Marketing Manager at a B2B SaaS company
• Demonstrated experience leading go-to-market initiatives and new product launches
• Experience with email marketing platforms, CRM systems, and marketing automation tools
• Proven experience translating product features into clear customer value propositions and messaging
• Experience conducting competitive analysis and market research to inform product positioning
• Strong experience developing and executing customer marketing and email campaigns that drive upsell, cross-sell, expansion opportunities, and pipeline generation.
• Experience creating high-quality sales enablement materials such as one-pagers, presentations, and competitive battlecards
• Demonstrated ability to collaborate cross-functionally with Product, Marketing, Sales, and Customer Success to develop compelling customer case studies and marketing assets.
• Excellent written and verbal communication skills with strong attention to detail
• Strong project management skills with the ability to manage multiple initiatives, coordinate stakeholders, and deliver results in a fast-paced, cross-functional environment.

The following are a bonus!

• Experience in legal tech, fintech, or other complex B2B categories
• Familiarity with enterprise sales cycles and multi-stakeholder buyers
• Experience with SaaS metrics (ARR, CAC, LTV, churn)Experience using AI tools to enhance productivity, research, content creation, or campaign execution
• Experience using AI tools to enhance productivity, research, content creation, or campaign execution

Compensation:
$107,500.00 - $188,400.00 USD

This role is eligible for Commission.

Compensation range listed is based on primary location of the position. Actual base salary offer is influenced by a wide array of factors including but not limited to skills, experience and actual hiring location. Your recruiter can share more information about the specific offer for the job location during the hiring process.

Additional Information:

Wolters Kluwer offers a wide variety of competitive benefits and programs to help meet your needs and balance your work and personal life, including but not limited to: Medical, Dental, & Vision Plans, 401(k), FSA/HSA, Commuter Benefits, Tuition Assistance Plan, Vacation and Sick Time, and Paid Parental Leave. Full details of our benefits are available upon request.