Job brief:As a Product Marketing Manager at The Weather Company, you will help establish a new Consumer Product Marketing function from the ground up. You'll join a team that sits at the intersection of Product, Lifecycle Marketing, and Comms, shaping the go-to-market strategy for our most important consumer product and feature launches across web and mobile. You'll define who each launch is for, why it matters, and how we bring it to market to drive real engagement, and then partner closely with Lifecycle Marketing & Product teams to make sure what we launch doesn't just land, but sticks. This is a high-impact, high-visibility role for someone who wants to define both how we launch and how the function itself operates.
The impact you'll make:- Help define the GTM calendar, launch opportunities, and core processes for the Product Marketing function, including how Product and Marketing collaborate day to day, from intake through post-launch review.
- Own go-to-market strategy and launch plans for new consumer products and features across web and mobile, from audience definition and positioning through channel plan, launch execution, and post-launch iteration.
- Lead audience definition, value proposition, and positioning for priority launches.
- Align cross-functional partners on who each product is for and how we'll win in market.
- Partner closely with Lifecycle Marketing to drive sustained engagement, sequencing in-app moments, lifecycle campaigns, and messaging that turn first-time users into repeat, engaged users across platforms.
- Work with User Research to internalize the voice of the consumer, and gather consumer, market, and competitive insights to bring into product decisions before, during, and after launch.
- Act as a champion for the user, crafting compelling narratives around our products and features that translate technical capabilities into relatable, high-value stories.
- Leverage creative storytelling across all marketing touchpoints, making sure every campaign and launch helps users understand the "why" behind our features.
- Coordinate integrated launches across web and mobile surfaces and external channels, including Lifecycle, Comms, social, performance, and partnerships, to drive awareness and adoption.
- Translate strategy into execution with clear requirements, milestones, owners, and success metrics.
- Run the rituals that keep launches on track, including kickoffs, status updates, reviews, and retros.
- Measure impact against engagement, adoption, and awareness goals.
- Synthesize learnings with Analytics and recommend iterations to improve performance over time.
- Build the Product Marketing operating system, including calendars, intake, templates, and playbooks that let the new function scale efficiently.
- Identify risks to launch timelines or adoption early and drive mitigation plans with cross-functional partners.
- Represent the consumer point of view in product roadmap discussions, bringing market and competitive context into planning.
What you've accomplished:- 5+ years of product marketing, product strategy, or equivalent go-to-market experience, ideally in B2C consumer tech, subscription, or app-based products.
- A track record of owning positioning and launches end to end, with demonstrable business impact.
- Experience marketing across both web and mobile, and a working understanding of how consumer behavior and launch mechanics differ across platforms.
- A track record of turning strategy into execution: building plans, timelines, and cross-functional workflows, and spotting risks early enough to act on them.
- A data-informed approach to marketing, with experience defining success metrics and using market and performance signals to refine strategy after launch.
- Hands-on experience collaborating with Lifecycle/CRM, Brand, Comms, Performance, and Product to deliver integrated launches, with deep experience partnering with teams to drive engagement and retention, not just acquisition.
- A strong track record in creative storytelling, with the ability to translate technical product capabilities into narratives that resonate with consumer audiences.
- Experience running the operating cadence of a launch: requirements, milestones, kickoffs, status reviews, and retros.
- Experience standing up a Product Marketing function or building go-to-market processes where no playbook existed (01).
- Familiarity with in-app and web product marketing surfaces and announcement systems, and how to sequence them with external channels.
- Experience finding product-market fit for new features or in new consumer segments.
TWCo Benefits/Perks:- Flexible Time Off program
- Hybrid work model
- Variety of medical insurance options including a $0 cost premium employee coverage
- Benefits effective day 1 of employment include competitive 401K match with no vesting requirement, national health, dental, and vision plans
- Progressive family plan benefits
- An opportunity to work for a global and industry-leading technology company
- Impactful work in a collaborative environment
