Product Marketing Manager

Amilia

$80K — $110K *
Consumer Technology
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 6+ years in Product Marketing, ideally in a SaaS or sales-led tech environment
  • Proven success in go-to-market launches and collaboration across teams
  • Strong communicator adept at distilling complex concepts into clear messaging
  • Experience engaging with enterprise customers through interviews and advisory groups
  • Data-driven, capable of transforming insights into actionable strategies
  • Bachelor's degree in Marketing, Business, or a related field
  • Familiarity with accounting software and marketing technology partners is a plus
  • Fluency in French is an asset

Responsibilities

  • Lead go-to-market strategy and messaging for core product areas
  • Collaborate with Product Design and Marketing to demonstrate product value
  • Plan and execute multi-channel launch strategies
  • Equip Sales and Customer Success teams with essential messaging and tools
  • Monitor competitors and highlight unique differentiators for Amilia
  • Conduct customer interviews and research to capture feedback
  • Translate product usage data into effective messaging and retention tactics
  • Collaborate with Product Managers to validate insights that influence product roadmap

Benefits

  • Group RRSP with employer contribution up to 5%
  • Comprehensive group insurance and Employee Assistance Program
  • $750 annual wellness allowance
  • Flexible work environment with options for remote and international work
  • Generous work-life balance with 4 weeks of vacation and mini-Fridays
  • Opportunities for skill development through workshops and training
  • Social activities and team bonding initiatives throughout the year
  • Access to weekly fitness classes and in-office snacks
Full Job Description
What you can expect:

At Amilia, we build tech that powers recreation and community organizations - and we're growing. We're looking for a Product Marketing Manager to help us shape the narrative of our platform, drive adoption, and bring measurable value to our clients.

You'll lead the go-to-market strategy and messaging for key modules, collaborating with product, sales, customer success, and marketing teams. You'll connect deeply with customers through interviews and advisory groups, translate insights into compelling stories, and ensure every launch is impactful.

You're a builder, a communicator, and a collaborator who loves turning customer pain points into product opportunity - and then telling that story in a way that lands.

You will be responsible for:

Go-to-Market Strategy & Execution
  • Own positioning and messaging for core product areas, grounded in real customer pain points
  • Partner with Product Design and Marketing to "show" the value of the product
  • Plan and execute multi-channel launches (emails, in-product, social, decks, webinars, etc.)
  • Enable Sales and CS with messaging, competitive intel, and objection handling tools
  • Track the competition and highlight Amilia's differentiators


Customer Insights
  • Conduct interviews, research, and advisory groups to capture customer needs and feedback
  • Analyze product usage and translate insights into improved messaging and retention strategies
  • Build customer-facing materials that speak directly to real use cases and user personas


Product Collaboration
  • Work with Product Managers to validate and influence the roadmap with buyer and user insights
  • Support product discovery and beta phases with advisory group input
  • Help align product capabilities with GTM strategies and ensure clear internal communication


What we want from you:
  • 6+ years in Product Marketing, ideally in a SaaS or sales-led tech environment
  • Track record of successful GTM launches and cross-functional collaboration
  • Strong communicator with the ability to simplify and synthesize complex ideas into punchy messaging
  • Comfortable with enterprise customers - from interviews to advisory groups
  • Data-savvy and able to turn data into actionable insights
  • Bachelor's degree in Marketing, Business, or related field
  • Experience with accounting software is a plus
  • Experience in marketing technology partners (Ecosystem) is a plus
  • French fluency is an asset


What you will get from us:
  • A competitive and progressive salary;
  • A group RRSP employer contribution up to 5%;
  • A group insurance for you and your family as well as an Employee Assistance Program (EAP) and telemedicine;
  • A $750 wellness allowance per year;
  • The possibility of working in the office or at home, and up to 3 months abroad per year *conditions apply;
  • A strong work-life balance: flexible hours, 4 weeks' vacation and 8 sick days yearly, and year-round mini-Fridays;
  • Skill development opportunities through engaging workshops, communities of practice, trainings, access to Udemy and opportunities to attend conferences;
  • Companywide and team bonding activities to connect with your peers throughout the year and social activities to connect with your peers;
  • Weekly Bootcamp and Pilates classes for Amilians;
  • 25% discount on annual membership for STM and EXO;
  • In-office snacks, including fresh fruit baskets, coffee, beverages, and free drinks.

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