ABB Ltd

Product Marketing Manager

ABB Ltd$110K — $130K *
US-AnywhereRemote in Georgia, US
Enterprise Technology
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's degree in business, marketing, engineering, economics, or a related field.
  • 7+ years of experience in strategic marketing, business strategy, product management, consulting, or related disciplines.
  • Experience in Data Centers, Critical Power, Electrification, Semiconductor Manufacturing, Healthcare Infrastructure or Mission-Critical Facilities.
  • Proven success in influencing strategic business decisions through market insights and competitive intelligence.
  • Ability to synthesize large amounts of market data into clear executive-level recommendations.
  • Demonstrated capability to influence cross-functional stakeholders without direct authority.
  • Willingness to travel up to 30% within North America.

Responsibilities

  • Lead development of market strategy focused on Data Centers, identifying trends and investment opportunities.
  • Establish and maintain market intelligence on customers, competitors, and industry influences.
  • Convert market insights into actionable recommendations that influence product roadmaps and business cases.
  • Build relationships with key customers, consultants, and industry associations to understand evolving needs.
  • Develop market positioning and value propositions, translating industry trends into executive communications.
  • Evaluate macro trends for portfolio impact and support strategic decision-making across the organization.

Benefits

  • Choice between two medical plan options with varied coverage levels.
  • Two dental plan options available, including vision benefits.
  • Company paid life insurance and short/long-term disability coverage.
  • Parental leave and employee assistance program for mental/behavioral health support.
  • 401k savings plan with company contributions and employee stock acquisition plan.
  • Paid holidays and vacation policies based on years of service.
Full Job Description
This position reports to:
Sales Manager

ABB is looking for a strategic marketing leader to drive growth across our Critical Power and Electrification portfolio, with a primary focus on the Data Center market. You'll also support growth opportunities across Semiconductor, Healthcare, Telecommunications, and other Critical Infrastructure segments.

In this role, you'll be ABB's voice of the market-translating customer insights, market trends, and competitive dynamics into strategic recommendations that shape our product development, digital solutions, partnerships, and business strategy. You'll work closely with leadership to identify emerging opportunities and influence key business decisions that position ABB ahead of market demand.

Job Responsibilities:
  • Lead development of ABB's Critical Power and Electrification market strategy with focus on Data Centers; identify emerging trends, customer needs, and investment opportunities.
  • Establish and maintain market intelligence across customers, competitors, and industry influencers; identify white-space opportunities and competitive threats
  • Convert market insights into actionable investment recommendations; influence product roadmaps and support business case development for new offerings and strategic partnerships
  • Build relationships with key customers, consultants, engineering firms, and industry associations; conduct voice-of-customer initiatives to understand evolving needs
  • Develop market positioning and value propositions; translate industry trends into executive communications and thought leadership content
  • Evaluate macro trends (AI, digitalization, sustainability, grid modernization) for portfolio impact and support strategic decision-making across the organization


Job Qualifications:
  • Bachelor's degree in business, marketing, engineering, economics, or a related field.
  • 7+ years of experience in strategic marketing, business strategy, product management, consulting, or related disciplines.
  • Experience within one or more of the following industries: Data Centers, Critical Power, Electrification, Semiconductor Manufacturing, Healthcare Infrastructure or Mission-Critical Facilities.
  • Demonstrated success influencing strategic business decisions through market insights and competitive intelligence.
  • Ability to synthesize large amounts of market data into clear executive-level recommendations.
  • Proven ability to influence cross-functional stakeholders without direct authority.
  • Ability to travel up to 30% within North America.


Preferred Qualifications:

  • Experience supporting product roadmap development or portfolio strategy.
  • Familiarity with AI infrastructure, power quality, digital energy management, industrial digitalization, or sustainability solutions.
  • Existing network within the data center, semiconductor, healthcare, or critical infrastructure ecosystem


What's in it for you

We want you to bring your full self to work-your ideas, your energy, your ambition. You'll have the tools and freedom to grow your skills, shape your path, and take on challenges that matter. Here, your work creates impact you can see and feel, every day.

ABB Benefit Summary for eligible US employees

[excludes ABB E-mobility, Athens union, Puerto Rico]

Go to myBenefitsABB.com and click on "Candidate/Guest" to learn more

Health, Life & Disability
  • Choice between two medical plan options: A PPO plan called the Copay Plan OR a High-Deductible Health Plan (with a Health Savings Account) called the High-Deductible Plan.
  • Choice between two dental plan options: Core and Core Plus
  • Vision benefit
  • Company paid life insurance (2X base pay)
  • Company paid AD&D (1X base pay)
  • Voluntary life and AD&D - 100% employee paid up to maximums
  • Short Term Disability - up to 26 weeks - Company paid
  • Long Term Disability - 60% of pay - Company paid. Ability to "buy-up" to 66 2/3% of pay.
  • Supplemental benefits - 100% employee paid (Accident insurance, hospital indemnity, critical illness, pet insurance
  • Parental Leave - up to 6 weeks
  • Employee Assistance Program
  • Health Advocate support resources for mental/behavioral health, general health navigation and virtual health, and infertility/adoption
  • Employee discount program


Retirement
  • 401k Savings Plan with Company Contributions
  • Employee Stock Acquisition Plan (ESAP)


Time off

ABB provides 11 paid holidays. Vacation is provided based on years of service for hourly and non-exempt positions. Salaried exempt positions are provided vacation under a permissive time away policy.

Building a cleaner, smarter future takes all kinds of minds: the curious, the courageous, and the creative. That's why we welcome people from all backgrounds and experiences.

Ready to make an impact?

Apply today or visit https://www.abb.com to learn more about the impact of our solutions across the globe.

About ABB Ltd

ABB Ltd is a Swiss multinational corporation that specializes in electrical equipment. The company was founded in 1988 and is headquartered in Zurich, Switzerland. ABB operates in a variety of industries, including power generation, transmission, and distribution, as well as automation and robotics. The company's products and services are used in a range of applications, from electric vehicles to renewable energy systems. ABB has a global presence, with operations in more than 100 countries. The company is committed to sustainability and has set ambitious targets for reducing its environmental impact.
Learn more about ABB Ltd
Size
104,400 employees
Market Cap
$59.8 billion
Industry
Net Income
$5.1 billion
Founded
1988
5 Year Trend
+3%
Revenue
$26.1 billion
NASDAQ

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