Product Marketing Lead

Valence

$130K — $160K *
Consumer Technology
8 - 10 years of experience
Job Overview by Ladders

Qualifications

  • 8+ years of marketing experience in enterprise B2B SaaS
  • Exceptional written and visual communication skills
  • Systems engineering mindset for program scaling
  • High emotional intelligence and team collaboration skills
  • Experience in startup or high-growth environments
  • Insight into HR tech, people analytics, or L&D/coaching landscape
  • AI automation experience in daily workflows
  • Results-oriented with a proactive problem-solving approach
  • Ability to work swiftly and embrace uncertainty
  • Courage to take innovative risks and foster a collaborative decision-making environment

Responsibilities

  • Own positioning and messaging for the AI coaching platform
  • Build sales enablement tools like pitch decks and battlecards
  • Create a competitive intelligence system for market insights
  • Collaborate with sales leaders to enhance deal strategies
  • Design go-to-market strategies for new product features
  • Lead analyst relations for comprehensive external engagement

Benefits

  • Outsized responsibilities from day one with real impact
  • Transparency and influence within the executive team
  • Hands-on experience with cutting-edge AI technologies
  • Opportunity to lead in the AI transformation space
  • Comprehensive health benefits from day one
  • Generous paid time off and parental leave policies
  • Equity ownership in a rapidly growing company
  • A performance-driven culture that celebrates success
Full Job Description
The role

Nadia is evolving and redefining the Talent tech stack. At her heart she's an AI coach, but as she sits alongside each employee she becomes a front door and connector of talent programs - and delivers the personalized, real-time, and in-the-flow-of-work learning, performance management, and engagement that drives real gains in individual and team performance. This role will help write the story of how AI-enabled coaching transforms how organizations redefine how performance and development are delivered at the world's leading workplaces.

You'll own positioning, messaging, and sales enablement for Nadia, our enterprise AI coaching platform, as Valence's first dedicated Product Marketing Lead. You'll report directly to our VP of Marketing and work closely with sales, product, and executive leadership to sharpen how we tell our story to CHROs and other senior executives and ensure that story lands in every deal our sales team runs.

This is a high-impact role on a lean marketing team operating at startup velocity. The commercial team has strong positioning and messaging acumen, but know-how is scattered across the team. You'll pull it into a coherent, sales-ready system that is essential to helping Valence scale 10x.
What you'll do
  • Own Nadia's positioning and messaging - sharpening our narrative and competitive story for CHRO and enterprise-executive buying committees, and keeping it coherent across sales and marketing surfaces
  • Build our sales enablement function: pitch decks, battlecards, objection handling
  • Build a system for competitive intelligence and translate market and competitor research into messaging and enablement assets
  • Work directly with sales leadership to identify where deals accelerate vs. stall and turn those insights into sharper positioning and better-equipped sellers
  • Design go-to-market for new capabilities and launches
  • Lead analyst relations
What we're looking for
  • 8+ years of marketing experience, with a track record in enterprise B2B SaaS
  • Extraordinary customer empathy and knack for written and visual language; you can distill a complex product into a series of clear, creative and compelling assets
  • A systems engineering mindset when building and scaling programs and playbooks. You look for 10x leverage through ingenuity, technology, and - most importantly - cutting to the heart of what will create impact.
  • High EQ and experience partnering with, aligning, and getting to shared success with commercial teams.
  • Startup or high-growth company experience: you're comfortable building a function with limited existing infrastructure and shifting priorities. You enjoy and are expert in creating a way forward through ambiguity.
  • Understanding of the buying and competitive landscape in HR tech, people analytics, or L&D/coaching.
  • A drive for excellence: You take full ownership of outcomes. You feel deeply responsible for results. If something's off, you roll up your sleeves and fix it, even if it's not "your job." You challenge yourself to extraordinary growth and believe that frequent feedback is the fastest lever for getting better.
  • You operate above pace: You operate with speed and conviction. You don't wait for perfect certainty. You choose a path, test it fast, and let results guide the next move.
  • You take bold bets: You lead with curiosity and not ego. You care more about strong ideas than being right. You listen well, challenge directly, and commit fully even when the decision isn't yours.
  • AI-native: you've built AI into your daily workflow and can point to specific things you've automated, accelerated, or improved with it in the last six months
What you'll get

Ownership & Rapid Growth
  • Outsized missions from day one, with direct responsibility for company-defining projects
  • Work alongside the executive team with transparency into strategy and decision-making
  • Influence on direction through real-time customer feedback and market insights

AI-First Operator
  • Work directly with cutting-edge AI models and next-generation platforms
  • Build expertise in enterprise AI implementation across Fortune 500 companies and multiple industries
  • Establish yourself as a recognized leader among peers in shaping how AI transforms work at a global scale

Compensation
  • Competitive salary including base + bonuses
  • Comprehensive health coverage (medical, dental, vision) from day one
  • Generous PTO, company-wide R&R shutdowns, and paid parental leave
  • Retirement plan support for US and global employees

Equity
  • Meaningful ownership in a venture-backed company at a growth inflection point
  • Financial upside that comes from scaling fast
  • Top-up grants as we scale and you deliver exceptional performance - your compensation grows alongside your impact

Top-Performing Culture
  • A culture built for top talent: intensity to win, growth without limits, and a team that solves hard problems and celebrates big wins together

Learn more about us and meet our team here

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