About the RoleWe're looking for an experienced, curious
Product Marketing Lead to help define how we launch and grow our product in the US. This is a senior individual contributor role with a lot of leadership through influence. You'll be the closest partner to Product and Growth teams on
narrative, go-to-market, segmentation, and performance. You'll shape the story, run launches end-to-end, and set the standard for how we communicate with customers.
You'll join a small, ambitious team that values craft, velocity, and genuine collaboration. We test, learn, and iterate quickly - and we use AI heavily to multiply our impact. You'll have room to drive strategy, roll up your sleeves on execution, and become a defining voice for product marketing in the US.
From day one, Product Marketing is at the table - shaping roadmaps with customer and market insight, defining full-funnel marketing strategy, and keeping us aligned with long-term business priorities and product success metrics. This is a high-ownership role, building something new from the ground up.
This role is based in Miami, Florida.
What You'll OwnBusiness & outcomes- Own key US product marketing outcomes for your area - e.g., awareness, engagement, and adoption - with clear, measurable impact.
- Turn company and product strategy into sharp positioning, segmentation, and GTM choices: where we play, who we focus on, and how we win in the US.
Narrative & positioning- Own the end-to-end product story and value prop across key touchpoints so we're clear, differentiated, and believable.
- Use market and customer insight (quant, qual, competitive) to evolve our value proposition and influence the roadmap.
- Partner with Product and Growth teams on pricing, packaging, and offers where relevant.
- Translate the product story into high-impact web and landing experiences, working with Growth and Design so our site, landing pages, and in-product surfaces tell a consistent story.
Launch & GTM- Lead messaging and go-to-market for major product and feature launches - from strategy and positioning through planning, execution, and post-launch read-outs.
- Design integrated GTM plans that connect brand, product, lifecycle, and performance channels.
Channel, acquisition & lifecycle- Design and run programs across in-app, email, push, SMS, and emerging channels to drive acquisition, activation, engagement, and retention.
- Partner with Growth on website and landing experiences - you own the story, messaging hierarchy, and marketing assets
- Work closely with Growth so our lifecycle journeys feel coherent, on-brand, and right for US customers.
Customer, market & performance insight- Build a deep understanding of the customer lifecycle, segments, and jobs-to-be-done.
- Turn research, data, and competitive signals into crisp segmentation and clear calls on what we say, build, and test next.
- Track the US consumer fintech landscape and bring those learnings back into the work.
Experimentation & KPIs- Define success metrics and guardrails for launches and campaigns.
- Design experiments (A/B, multivariate, holdouts) and own the performance story - what happened, why, and what we do next.
Cross-functional leadership & enablement- Act as the connective tissue across Product, Growth, Analytics, Legal/Compliance, and Ops so strategy, execution, and narrative stay aligned.
- Serve as a trusted subject-matter expert, influencing senior stakeholders with data-driven recommendations and simple, strong storytelling.
- Build narratives, playbooks, and toolkits that make it easy for leaders and teams to tell the story the same way.
- Create executive-ready narratives (decks, one-pagers, briefings) that clearly connect product, customer, and business impact.
How You Work- Senior PMM generalist - Product marketing is your home base, and you're comfortable stretching into growth and lifecycle when it helps the business.
- High ownership - You take initiative, operate with autonomy, and naturally seek out context, partners, and answers.
- AI-native - You use AI daily for writing, research, analysis, and workflow automation and are eager to find new ways to go faster and deeper.
- PM-level intuition - You can read a roadmap, find the real customer and business insight, and turn it into a clear story and GTM plan.
- Strong craft - You write clearly and make complex ideas feel obvious and human, adapting your style for product, engineering, design, legal, and leadership.
- Data-driven - You're comfortable in dashboards and light queries, and you turn results into focused next steps and smart trade-offs.
- Customer- and market-obsessed - You like talking to customers, reading feedback, and tracking the category - and you fold that into your work.
- Adaptable & startup-minded - You're comfortable with ambiguity, move quickly, and enjoy high-trust, hands-on environments.
Must-Haves- 8-10+ years in product marketing or very similar roles at consumer tech or fintech companies, including time as a senior PMM / PMM lead on high-impact launches.
- Proven track record owning end-to-end product or major feature launches with clear, quantified business impact.
- Comfort with data and light analytics (self-serve tools, dashboards, basic analysis tied to a clear narrative).
- Hands-on experience using AI tools as a natural part of your day-to-day work.
- Based in Miami, Florida (or willing to relocate); hybrid in-office.
Nice to Have- Experience across multiple areas (e.g., growth, brand, lifecycle, paid) and working with senior cross-functional stakeholders.
- Experience in a regulated environment (financial services, etc.), partnering with Legal/Compliance/Risk on consumer communications.
Benefits- Opportunity of earning equity at Nu
- Medical Insurance
- Dental and Vision Insurance
- Life Insurance and AD&D
- Extended maternity and paternity leaves
- Nucleo - Our learning platform of courses
- NuLanguage - Our language learning program
- NuCare - Our mental health and wellness assistance program
- Extended maternity and paternity leaves
- 401K
- Saving Plans - Health Saving Account and Flexible Spending Account
- Work-from-home Allowance
- Relocation Assistance Package, if applicable.
