Function: Product Marketing
Reports To: Senior Product Marketing Manager, Home & Property
Partners Closely With: Creative, Marketing Analytics, Product & Business Teams, Marketing Operations, Cross-Functional Marketing Partners
About the RoleGEICO is looking for a detail-oriented, collaborative Product Marketing professional with 3-5 years of experience to join GEICO as a Product Marketing Lead supporting our Home and Property lines of business. As part of our Marketing flywheel model, you will help enable accurate, timely, and well-coordinated go-to-market execution while supporting a cohesive brand narrative across all customer touchpoints.
The Product Marketing Lead, Home & Property turns marketing plans into clean, well-coordinated execution - maintaining clear visibility into priorities, partnering with Marketing Analytics to translate dashboards, models, and test results into inputs the team can act on, and supporting budget tracking and reporting alongside the broader team. Working closely with the Senior Product Marketing Manager, this role helps make sure retention, lifecycle, and brand execution hold together across every touchpoint, and partners with Creative on asset reviews and briefs so work consistently answers the brief.
When this role is working well, marketing plans stay accurate and visible, performance and budget reporting are clean and dependable, and brand and retention execution feel consistent everywhere the customer meets GEICO's Home and Property lines.
Our department's hybrid model is 3 days in the office per week, with flexibility. Corporate offices are in Bethesda, MD or Manhattan, NY.
Key ResponsibilitiesGTM Execution & Growth Support- Maintain clear, up-to-date visibility into Home and Property marketing plans and priorities so the team can move quickly and with confidence
- Support execution that stays aligned to defined growth segments and markets
- Help teams move faster by catching errors and reducing rework before they cause delays
- Support budget tracking and reporting for the Home and Property marketing budget, working in partnership with the team and Operations on monthly reconciliation
Business Analysis & Marketing Operations- Partner with Marketing Analytics to translate data, dashboards, and test results into clear channel and lifecycle recommendations for the team
- Proactively surface performance learnings and trends from existing dashboards and tools to influence planning and prioritization
- Maintain clean, accessible documentation and reporting inputs so tool outputs can be trusted and reused
- Support tech-enabled workflows (intake, approvals, tagging, QA) that reduce manual effort and speed execution
Retention & Lifecycle Execution- Ensure lifecycle and retention efforts are reflected in calendars and materials
- Coordinate cross-functional workflows that support the customer experience
- Help ensure consistency across touchpoints
- Support messaging and lifecycle tactics that improve Auto attachment rates, contributing to stronger retention outcomes
Brand Consistency & Creative Partnership- Support creative reviews and asset management, partnering with Creative to confirm work answers the brief and product needs
- Ensure executions align to approved product briefs, RTB guidance, and brand standards
- Support insight-driven storytelling through strong materials and presentations
Team Collaboration & Growth- Enable efficient collaboration across teams and partners
- Foster strong internal engagement and information sharing
- Grow personal skills in brand, insights, and cross-functional coordination
You May Be a Good Fit If You- Are detail-oriented and thrive on keeping GTM execution accurate, timely, and well-coordinated
- Enjoy translating data, dashboards, and reporting into inputs that sharpen team decisions
- Take pride in flawless execution and coordination on retention initiatives
- Care about brand consistency and enjoy partnering with Creative to make sure work delivers against the brief
- Are comfortable supporting budget tracking and reporting in partnership with a marketing team
- Are a reliable, collaborative teammate who is eager to grow your skills in brand, insights, and cross-functional coordination
Ideal Experience- Experience: 3-5 years in brand/product marketing, marketing coordination, or a related role
- Data & reporting fluency: Comfortable working with dashboards, reporting tools, and performance data, and translating outputs into clear, actionable inputs for the team
- Budget support: Experience supporting budget tracking, reconciliation, or reporting in partnership with a marketing or business team
- Education: Bachelor's Degree
Annual Salary$73,800.00 - $115,825.00
The above annual salary range is a general guideline. Multiple factors are taken into consideration to arrive at the final hourly rate/ annual salary to be offered to the selected candidate. Factors include, but are not limited to, the scope and responsibilities of the role, the selected candidate's work experience, education and training, the work location as well as market and business considerations.
At this time, GEICO will not sponsor a new applicant for employment authorization for this position.
The GEICO Pledge:Great Company: Protecting customers through life's twists and turns with innovation and integrity.
Great Careers:Personalized development programs, mentorship, and certification assistance.
Great Culture:Inclusive and collaborative culture rooted in shared success.
Great Rewards:Competitive pay, benefits, and flexibility to support your well-being and future.
