About the roleFLORA ships fast (not "startup fast" as a talking point). We release features multiple times a week, almost always have a major product launch on deck, and the roadmap never slows down. This role exists because we need someone who can keep pace with that velocity: owning the full surface area of product marketing across launches, website, content, and sales enablement, and making sure the story stays sharp as the product evolves.
Also critically, you'll own how FLORA is understood by the market, from self-serve users to the enterprise. That means working closely with fellow Marketers, Product, and Sales to build the messaging architecture, write the copy that converts, and ensure every launch lands with the right audience at the right moment.
You'll work on- Own GTM strategy, messaging, and launch strategy for Flora's product releases
- Develop positioning that lands with professional creatives: specific, confident, and free of the generic AI-tool framing that audiences have learned to ignore
- Write and refine launch copy across formats: hero messaging, launch video scripts, email campaigns, social briefs
- Own the narrative across Flora's key surfaces: homepage, product pages, and ICP-specific landing pages
- Work closely with our founder and other leaders on thought leadership, editorial, and educational content tied to product and category moments
- Partner with Sales to understand what's blocking deals and translate that into sharper messaging and better collateral
We're looking for people who have:- 5+ years in product marketing, with a nice balance across prosumer and B2B experience
- You're a strong writer, and maybe even the strongest in any room you've been in.
- You have an editorial instinct that rejects jargon on contact and you know the difference between confident and trying-too-hard.
- Comfort covering broad PMM surface area: you've done launches, website, content, and enablement, and you don't drop balls when the scope is wide
- You have strong ICP intuition, and know how to find the insight that makes a message land for a specific audience, not just a generic one
